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8 Steps to Profitable PPC Campaigns Having a big success in a single PPC campaign is a great achievement .In order to get consistent results, you have to follow a efficient plan covering the same three core processes of examination, implementation, and optimization. Implement the following checklist whenever setting up a new campaign: Research: PPC Goals Research: Target Your Audience To Find Right Customers Research: Finding The Right Keywords Implementation: Building a Great Paid Search Account Structure Implementation: How To Write An Ad Copy Implementation: How To Build Awesome Landing Pages Implementation: How to set up PPC campaigns? Optimization: Complex Statistical Analysis Optimization: Efficient Refinement Optimization: Effective Bid Management Research: PPC Goals Before setting up a ppc campaign.The first thing that you should think about is what are your business goals?

8 steps to successful ppc campaigns

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Page 1: 8 steps to successful ppc campaigns

8 Steps to Profitable PPC Campaigns

Having a big success in a single PPC campaign is a great achievement .In order to get consistent results, you have to follow a efficient plan covering the same three core processes of examination, implementation, and optimization.

Implement the following checklist whenever setting up a new campaign:

Research: PPC Goals

Research: Target Your Audience To Find Right Customers

Research: Finding The Right Keywords

Implementation: Building a Great Paid Search Account Structure

Implementation: How To Write An Ad Copy

Implementation: How To Build Awesome Landing Pages

Implementation: How to set up PPC campaigns?

Optimization: Complex Statistical Analysis

Optimization: Efficient Refinement

Optimization: Effective Bid Management

Research: PPC Goals

Before setting up a ppc campaign.The first thing that you should think about is what are your business goals?

What do you want to achieve with PPC campaigns ?

What are the specific actions users should take after landing on your website?

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Activities such as completed contact form or making a product purchase?

Research: Target Your Audience To Find Right Customers

Determining your audience is a necessary first step in working out the fundamental strategy behind your PPC campaign. Figuring out your target audience will generally disclose broader visions that can be used in your work , throughout your campaigns.

Before you learn about your keyword tool and start creating keyword lists, you should reply the consecutive questions:

Which is your target market for this campaign?

Where do my potential users live?

Will your target audience benefit this product or service?

Knowing the answer for some of these questions before you start the keyword research can help understand your communications with ideal users, as well as target ads, landing pages, and other components so that they directly match your audience.

Research: Finding The Right Keywords Trade your shoes with your users. Discover their mindset .Think about words you would type on google search if you were wanting to buy a product from the website you’re advertising.Group these keywords into ad groups, with every group having it’s own logical theme, or product specific to the business’s needs your users might have.

While managing keyword research, it’s just as critical to create a list of negative keywords to isolate, as well as block any unrelated combinations of keywords. Having a list of negative keywords completely often diminishes wasted clicks, boosts clickthrough rate, and makes to lower costs.

Implementation: Building a Great Paid Search Account Structure

Now that you have lists of keywords you’ve selected as related to your target audience, you need to build your campaign logically around these ad groups. Utilizing no more than five to ten keywords at a time, divide your keyword list up into particular ad groups, and arrange the campaign structure.

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You can create as many ad groups as you want. You should take into consideration the complexity or your business , and the audience your campaign is targeting.

Implementation: How To Write An Ad Copy

You now have a campaign structure built around your most compelling themes and products, with related keywords included within each ad group. Now it’s time to start building ads that are suitable to those sets of keywords and to your landing pages.

Each theme or product will have its own particular value offering —that is, a competitive edge benefit that distinct it from the competition—that you need to lead to potential users through your advertising copy For each ad group and direct page on your website, start writing a value proposition or particular selling point to target your audience with your ad copy.

Go to google.com and search for each of your target keywords and look at the type of ad copy that your competitors are utilizing. This is an awesome starting point, and will help to think about ideas on wording your own copywriting. Your job is to lead the benefits of your product and service—better than your competitors—within those 100 characters of ad space.

From the beginning , write at least three ads for every ad group. Try to make these alternatives as different as possible; by doing so you’re experimenting distinct propositions, and the ways in which your users react to every message will help to define refinements later on as you improve your search campaigns.

We’ll look at some examples so that you can observe the distinctness between a good and a bad ad. Let’s say you were writing an ad for the company’s Organic Spirulina , planing to target the “organic spirulina” keyword.Example 1. A Bad Paid Search Ad Copy

iHerb’s Organic Spirulina

Selling Organic Spirulina since 1990

Come and see our full selection.

iHerborganicspirulina.com

Example 2. A Good Paid Search Ad

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iHerb’s Organic Spirulina

High quality, refreshing organic

$5 Off First Order From iHerb! Affordable Shipping to UK

iHerborganicspirulina.com

Observe that the second ad uses the term “organic” throughout the ad copy, and also has a more imperative call to action. Of course, this is just one example, but you should understand the idea: concentrate on your keywords to improve the ad’s relevance, also you need to take into consideration the unique selling proposition of your client’s product or service.

Implementation: How To Build Awesome Landing Pages

It’s important to promote a website with high-quality authentic content that’s well-structured and user friendly.

This will help the potential customers that you deliver via PPC campaigns to effortlessly make an acquisition through the website.

Make sure that the principal keywords you’re targeting for any given ad group are included in the page title and within HTML heading tags.

Every landing page needs to:

Efficiently advertise the product or service with which you’re trying to interact users

make it effortless to take the necessary action or business goal with as few clicks as possible

write authentic content relating to the product or service

load fast—pay attention to this detail , pageload time is an element in deciding quality score and ad rank

In short, the landing page should let users know about your offer and why it’s relevant to the them. Would be great to ask yourself this question , “Can a visitor find out the main

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benefits of your product or service in under ten seconds?” If the answer is yes, great chances are your landing page is on the right path.

Implementation: How to set up PPC campaigns?

Now that you have a great plan, well-written copy, and a well-designed landing page—you’re almost likely to set up your campaign. When you do so, Google will ask you for a number of specific settings that influence how your campaign will run.

Build your first campaign from the Campaigns tab in your AdWords dashboard.

Your target audience information will conclude the geographic location and language of each campaign you set. Go ahead and set the country or region and language preferences relevant to your campaign, as shown in Figure   1, “Locations and languages” .

Figure 1. Locations and languages

Your keyword bids, as a common rule, should be set based on your keyword research and other market factors, so there’s no one general answer here. A good, useful approach is to dream big and start small. Increase your bids as you see the ads’ achievement and return on investment, particular to every landing page, keyword, and website.

You also need to decide a budget for your campaign. We’d really recommend setting a regularly budget that’s small to start with .This will decrease the amount of money spent on wasted clicks.

As specified earlier, for your first few campaigns it’s a good idea to limit yourself to just displaying your ads on Google search and the search partners network, from the starting point you should avoid the display network. The related settings are shown in Figure   2, “Networks and devices”.

Figure 2. Networks and devices

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Next, in the Advanced settings section, choose Rotate: Show ads more constantly , as displayed in Figure   3, “Customizing ad delivery” . This will secure that each of the ads you upload will be displayed an even number of times. Choosing this alternative allows you to really decide the performance of every ad within each ad group, a critical part of the studying practice when optimizing a campaign. The default (Optimize) alternative bases ad delivery on clickthrough rate—ads with more clicks will be shown more often. While this might be an engaging option , at this point it’s better for you to comprehend what makes ad copy perform better. You’ll also be capable to track the conversions conveyed by distinct ad copy, so it’s best to stick with Rotate.

Figure 3. Customizing ad delivery

Optimization: Complex Statistical Analysis

AdWords has different reports that help you to understand which parts of your campaign are bringing you the most success .

At first , the most critical pieces of information to any campaign are going to rotate around the key determinants of: quality score, conversion rate, and cost per click. All these factors can effortlessly be decided using the main AdWords interface

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Do not forget to investigate the performance of individual ads: quite frequently one ad will surpass other identical ads within a group. If this is the case, you can pause—that is, for a short time turn off—the underperforming ads and write new alternatives based on the key message and benefits cited in the best performing ad. Then, try the test with the new ad copy versus the previous one.

Identical optimizations can be operated at the keyword level. Better performing keywords can have their bids heightened , while underperforming keywords may be paused or have their bids diminished .

Optimization: Efficient Refinement

Profitable PPC campaigns are built over time, based on market data and accomplishment. This information is founded on real-world synergy with the ad copy, landing pages, and keywords that you’ve selected.

Every single campaign will have favorable and unsuccessful elements and keywords that need to be optimized. There are third-party programs and many distinct schools of thought around how to lead ongoing PPC optimization, but the main standard is straightforward: expriment, experiment, experiment. Even if your first campaign operates way above your beliefs —conversion rate is incredible , costs are low, and you directly gain a good ROI—you can still benefit from experimenting options.

Quality scores can always be enhanced and ads made more related. Never stop testing your compelling ideas!

Optimization: Effective Bid Management

The science of bid management decides how much you should pay for each click you get via PPC. To find out how much your website can manage to pay for each click, you need to first comprehend how much profit you earn when a user takes the call to action you look for.

If you earn $100 per sale, and each click costs you $2, you’d then need to change one out of every 50 visitors to break even on your marketing endeavors. That’s a 2% conversion rate. If your campaign was converting at 4%, and clicks were still costing you $2, you would be paying $50 for every conversion action— to $50 of profit. So you could efficiently still be bidding up to $4 per click and have a beneficial ROI, even though the less you pay per click, the better, definitely.

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There’s nothing difficult being used to count this; the amount you can manage to pay per click is directly connected to your site and ad performance for every particular keyword in your campaign. There’s no one principle you should utilize here; common sense will direct you in deciding how much you can pay for clicks for every keyword.