HOW TO FOLLOW UP WITH LEADS OF ALL TYPES
01 USE BIG DATA TO LEARN ABOUT YOUR LEADWhen used properly big
data can help you identify leads that are likely to convert and
help you concentrate resources in a productive, ecient way.
02 PROPERLY SELECT YOUR METRICSBecause data can be dicult to
interpret, its important to select metrics before you begin
interpreting it. Consider metrics such as Time-to-Customer
Conversion and Cost of Customer Acquisition
03 RESPOND QUICKLY TO LEADSBecause information moves so rapidly
in todays digital world, your leads have short attention spans and
high expectations. Waiting just 5 minutes can reduce the likelihood
of the lead to convert by up to a factor of 10.
04 MANAGE THE INITIAL CONTACTThe initial contact can be dicult
to manage, but automating an email deliveryone with a contact name
and phone numberis a great way to conrm to the lead that he or she
has entered the lead process.
05 USE EMAIL LEAD NURTURINGUsing emails, you can conrm, follow
up, and engage with leads. Using email is an easy way to
communicate with the lead right away.
06 ENGAGE WHEN YOUR LEAD IS READY TO TALKThe cardinal rule of
lead engagement is to engage with your lead when your lead is ready
to talk, so ensure you have multiple ways to communicate. Leads are
more likely to covert when youre readily available.
07 INVEST IN EXCELLENT CRM RESOURCESCRM is a broad term. Its
either provided by software or people but, regardless of the
provider, it enables eectively managed interactions with and data
08 CONSIDER HELP FROM THE OUTSIDESometimes an outside eye can
help connect the dots to all you marketing touch points and
communications in a way that insiders simply cant fathom.
09 GIVE IT AWAY FOR FREEEducation is incredibly valuable. When
you oer it for free, you make the lead more likely to return.