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Outsourcing content is nothing new. Whether through an agency or a freelancer, with these nine simple tips, it can be easy for any small business
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9 Tips for Outsourcing Content
By E-Web Marketing
Outsourcing content writing is perfect for businesses that want to
begin content marketing…
… but don’t have the time
Outsourcing is not without its faults
Some ‘writers’ don’t have writing skills
Some writers don’t listen to what you want
Some writers want to take you on a ride…
…but some create exactly what you asked for, on time, and under
budget.
You want this kind!
Here’s how to find them…
#1 Reputation Matters
Connect with freelancers through reputable services
#2 – LOOK FOR SEO EXPERIENCE
You can hit two birds with one stone.. Figuratively speaking!
By having your writer optimise your content for targeted keywords
..and format the structure for readability
#3 – Create a brief
Briefs minimise the costs of revisions
They do this by outlining:- The contents purpose for the
overall business goal
They do this by outlining:- The contents purpose for the
overall business goal- The message you want your
content to send
#4 – Don’t be cheap
With content, you get what you pay for.
And quality trumps quantity
It is better to get one piece of content that converts well…
Than 5 pages of content that don’t convert at all
#5 – Communicate with your writers
Give the writer channels to ask questions that may not be covered
by the brief.E.g. Skype
#6 – Stay local
• Look for writers based in your country
• Or have a experience in writing in your preferred language.
• This helps reduce any spelling and grammar issues..
• And the writer will be more aware of local regulations/legalities
• #7 – Ask students
• Seek out uni graduates who exhibit a passion for your industry and writing
• They’ll earn extra income and a portfolio of work
• And you’ll get a stronger online presence
• #8 – Ask employees
• Who else knows your business better than your employees?
• #9 Create a style guide
• Style guides create consistency in a brand’s tone, voice, and grammar
• So to recap…
• Thank you! (Now get creating!)