A guide to creating the perfect landing page

© 2017 A Little Marketing Helps ALittleMarketingHelps.com

The PERFECT LANDING

A Step-by-Step Guide to Creating the

Perfect Landing Page

ALittleMarketingHelps.com© 2017 A Little Marketing Helps

http://www.alittlemarketinghelps.com/


Step 1 – Key Word Strategy

Step 4 – Deliberate Design

Step 2 – Meaningful Offer

Step 3 – Compelling Copy

Step 6 – Test & Analyze Step 5 – Thank You Page

Perfect Landing


Step 1 – Key Word Strategy

Unlock Your Potential!

Featureyour Key Words on Your Landing Page

Page URLPage TitlePage DescriptionText HeadlineFirst ParagraphLast ParagraphImages Names


Step 2 – Meaningful Offer

Feature a Short and Simple Offer

Feature the Offer prominently “above the fold” and repeat it at the bottom of the page

Explain the benefits of the offer

Create two or more offers in different landing pages that address different pain points


Step 3 – Compelling Copy

Headline

Consistent with the ad or

Social Media Post

Contains your key word

Is clear, concise & action-

oriented

Text Have a single-focused

message

Delete content that is not

needed

Use sub-headlines, and

numbers or bullets

Include a Call-to-Action

A “Download Button” to

access a piece of content

and/or a link/telephone

number to contact your

company directly

Feature the Call-to-Action

prominently “above the

fold” and repeat it at the

bottom of the page



Remove the navigation menu and links

Phone number Eye catching &

relevant Picture or short video (shown to improve conversion by up to 80%)

Numbers and bullets A Form Social sharing icons

http://www.alittlemarketinghelps.com/perfect-landing-page



Credible Content Client Testimonial Problem-Solving

Links to your Videos, Blogs, Infographics, Articles, etc.

Your company branding/logo

A link to your Website




You’re all set!Check your Email for your SlideShare!

Call: Chris Draeger at 1 919 672-7028Email: [email protected]

You’ve still got your visitor’s attention, make the best of it: Ask them to follow

you on Social Media Provide your contact

information Ask them to join

your mailing list Promote an offer

Thank You Page

Ask about our Free Consultation!

Step 5 – Thank You Page

mailto:[email protected]


Step 6 – Test & Analyze

By Social Media Site

Copy & Paste your Landing

Page and “SAVE AS” for

each different Social Media

Sites so you can see which

one is driving the most

traffic and new leads

By Target Audience

Create two or three different

landing pages using Key

Words and headlines that

speak directly to a specific

industry or persona e.g., HR

vs. Finance

Different Calls-to-Action

Use different phrases to

describe the same CTA

Try moving the CTA to a

different place on the

Landing Page or using a

different color or type

treatment

Test Different

Images/Types

A Video

An animated GIF

A photo

A Cartoon

KEEPCALM

AND

DO THE TESTING


The PERFECT LANDING

A Step-by-Step Guide to Creating the

Perfect Landing Page

ALittleMarketingHelps.com© 2017 A Little Marketing Helps

http://www.alittlemarketinghelps.com/