A Visual Guide to Creating the Perfect LinkedIn Company Page

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  • PRO TIP

    CREATING THE PERFECT

    LINKEDINCOMPANY PAGE

    A VISUAL GUIDE TO

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 2

    TABLE OF CONTENTSCOMPANY OVERVIEW / / 4LOGO AND BANNER IMAGE / / 5CAREERS PAGE / / 8SHOWCASE PAGES / / 9FEATURED GROUPS / / 11COMPANY UPDATES / / 12PAGE ANALYTICS / / 13

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 3

    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

    To help you make the most of your LinkedIn Company Page, weve put together this visual guide, which features several Pro Tips that LinkedIn has contributed, along with some visual examples weve gathered from top-performing Company Pages.

    So, flip on through and find some inspiration. And if youd like a text-only version of LinkedIns tips, refer to the checklist that came with your download. Thanks!

    INTRODUCTION

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 4

    PRO TIPMake it easy for the right people to find your Company Page by adding SEO terms in the description and Specialties sections.

    LinkedIn1CompanyOverview

    Company overview from LinkedIns Company Page

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 5

    PRO TIPKeep your Company Page fresh with rich cover images that reflect your companys accomplishments, events, and offerings.

    LinkedIn2 Logo & BannerKelloggs Company Page cover image, which highlights recent accomplishments

    ii

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 6

    (continued)2 Logo & BannerThe Weinstein Companys cover image, which highlights an upcoming film release

    i

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 7

    2 Logo & BannerApples Company Page cover image, which highlights a product feature

    i(continued)

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 8

    PRO TIPStudies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.

    LinkedIn3 CareersPageNPRs Careers Page on LinkedIn, which features an employee video

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 9

    PRO TIPFor business lines or initiatives with unique messaging and audience segments, consider creating a dedicated LinkedIn Showcase Page.

    LinkedIn4Cover images from Adobes two Showcase Pages, which highlight different business lines:

    Adobe Creative Cloud and Adobe Marketing Cloud

    iiShowcasePages

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 10

    4 ShowcasePages

    Examples of Adobe using unique messaging for each of its Showcase Pages

    ii

    (continued)

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 11

    PRO TIPTie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.

    LinkedIn5 FeaturedGroupsSidebar menu showing HubSpots Featured Groups

    i

    Click Me!

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 12

    PRO TIPEvery like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.

    LinkedIn6 CompanyUpdatesExamples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience

    i

    Click Me!

  • A VISUAL GUIDE TO CREATING THE PERFECT LINKEDIN COMPANY PAGE / / 13

    PRO TIPGet insight into whats working and whats not by using Company Page Analytics to test frequency, topics, and formats.

    LinkedIn7 PageAnalyticsExample Company Page Analytics (note: some data has been hidden)

  • PRO TIP

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