13
A VISUAL GUIDE TO CREATING THE PERFECT COMPANY PAGE LINKEDIN

A Visual Guide To Creating The Perfect LinkedIn Company Page

Embed Size (px)

Citation preview

Page 1: A Visual Guide To Creating The Perfect LinkedIn Company Page

A VISUAL GUIDE TO

CREATING THE PERFECT

COMPANY PAGELINKEDIN

Page 2: A Visual Guide To Creating The Perfect LinkedIn Company Page

TABLE OF CONTENTS

1) Company OverviewPAGE 2

2) Logo And Banner ImagePAGE 3

3) Careers PagePAGE 6

4) Showcase PagesPAGE 7

5) Featured GroupsPAGE 9

6) Company UpdatesPAGE 10

7) Page AnalyticsPAGE 11

INTRODUCTIONYour LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages.

So, flip on through and find some inspiration. And if you’d like a text-only version of LinkedIn’s tips, refer to the checklist that came with your download. Thanks!

Created By:Erik DevaneyContent Strategist, HubSpot@BardOfBoston

Page 3: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Company overview from LinkedIn’s Company Page

CompanyOverview1

PRO

TIP“Make it easy for the right people to find your Company Page by adding SEO terms in the description and ‘Specialties’ sections.”

-- LinkedIn

Page 4: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Kellogg’s Company Page cover image, which highlights recent accomplishments

Logo &Banner2

PRO

TIP“Keep your Company Page fresh with rich cover images that reflect your company’s accomplishments, events, and offerings.”

-- LinkedIn

Page 5: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: The Weinstein Company’s cover image, which highlights an upcoming film release

Logo &Banner2 (continued)

Page 6: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Apple’s Company Page cover image, which highlights a product feature

Logo &Banner2 (continued)

Page 7: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: NPR’s Careers Page on LinkedIn, which features an employee video

CareersPage3

PRO

TIP“Studies show that a strong employer brand can cut cost per hire by over 50%. Use rich media (like video) on your Careers Page to showcase yours.”

-- LinkedIn

Page 8: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines: Adobe Creative Cloud and Adobe Marketing Cloud

ShowcasePages4

PRO

TIP“For business lines or initiatives with uniquemessaging and audience segments, considercreating a dedicated LinkedIn Showcase Page.”

-- LinkedIn

Page 9: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Examples of Adobe using unique messaging for each of its Showcase Pages

ShowcasePages4 (continued)

Page 10: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Sidebar menu showing HubSpot’s Featured Groups

FeaturedGroups5

PRO

TIP“Tie all of your LinkedIn communities together by using Featured Groups to show Groups you manage or participate in on your Company Page.”

-- LinkedIn

Click Me!

Page 11: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Examples of Commonwealth Bank using Company Page updates to ask questions and engage with its audience

CompanyUpdates6

PRO

TIP“Every like, comment, and share increases your reach. Prompt your followers to take action on your updates by asking thoughtful questions.”

-- LinkedIn

Page 12: A Visual Guide To Creating The Perfect LinkedIn Company Page

Above: Example Company Page Analytics (note: some data has been hidden)

PageAnalytics7

PRO

TIP“Get insight into what’s working and what’s not by using Company Page Analytics to test frequency, topics, and formats.”

-- LinkedIn

Page 13: A Visual Guide To Creating The Perfect LinkedIn Company Page

About us

Digitant is a dynamic inbound marketing company that has excellence as part of its DNA. We provide consulting,

digital branding, lead generation and nurturing, content marketing, sales enabling etc. services. We understand your

pain points and create customized solutions for your issues in the shortest time and in the most cost-efficient manner.

Free Consultation

Contact us for a free demonstration of our products and services.

We would be very happy to show you what we can do.