FEBRUARY 2014

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Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site

Approximately 1.000 of the latest and greatest ads added each month from around the globe

Analyze creative trends, view and monitor the competition, get inspired

Creative library with 150.000 pieces of creative work (all media types)

FEBRUARY 2014

BrandsGEOlinoVolkswagenLisbon City CouncilCaritas

Business SectorsMediaAutomotiveTourismCharities, NGOs

Media/ChannelsBranded ContentInteractiveStuntOutdoor

This month, discover the following…

AgenciesKolle RebbeAchtung!Leo Burnett LisboaDDB Tribal Wien

FEBRUARY 2014

Experience the effects of global warming with your kids

A magazine creates a board game

GEOlino is a German science magazine for children. They wanted their young readers to experience the effects of global warming. So they created with Kolle Rebbe a playful way to raise awareness among children about this crucial topic. The board game was replaced by a special ice-tray representing the Arctic and then put on a big sponge…

MEDIA

FEBRUARY 2014

Click on image to watch the complete case

FEBRUARY 2014

MEDIA

Experience the effects of global warming with your kids

A magazine creates a board game

The newest model has become the feature of a live, online car chase showing off its handling ability and speed

Fusion between Real life and Internet

An app enabled people to practice with the different models to try and catch the car, and the most popular Dutch websites advertised the live car chase with banners disguised as the racing track. The internet users had to click on the Golf…

AUTOMOTIVE

FEBRUARY 2014

Click on image to watch the complete case

FEBRUARY 2014

The newest model has become the feature of a live, online car chase showing off its handling ability and speed

Fusion between Real life and Internet

AUTOMOTIVE

A new typing font as its corporate identity

Lisbon affirms its identity with a creation on the essence of the city

The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city…

FEBRUARY 2014

TOURISM

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FEBRUARY 2014

A new typing font as its corporate identity

Lisbon affirms its identity with a creation on the essence of the city

TOURISM

CHARITIES, NGOs

In reaction to the eviction of the homeless from Viennese City Park on the arrival of Winter, DDB Tribal & Caritas association have decided to raise awareness about this issue and raise funds to support. In bus shelters, they set up a new kind of ad, in replacing the light tubes to heating lamps. “Give Warmth”. Literally, the message explained to people that one euro given could turn the heater …

Innovation in bus shelters

Raise awareness about homelessness with an outdoor innovation

FEBRUARY 2014

Click on image to watch the complete case

FEBRUARY 2014

CHARITIES, NGOs

Innovation in bus shelters

Raise awareness about homelessness with an outdoor innovation

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