Advertising Campaign for

Steve Madden

Yushan Li

About Steve Madden

• A brand of shoes and

handbags

• 100 retail stores in United

States

Target Audience

YOUNG People

• College students

• People just began their

careers

Goals of the Campaign

To increase brand awareness

To take customers out of the

market

Digital Marketing Tools

Facebook fan page

Website promotion (Banners,

popups, etc)

Emails

Google AdWords

Big Ideas

For shoes - Buy one get one

free

(buy one with original price

and get one pair from the on sale).

Big Ideas

Launch a mobile application

Send notifications.

Get 10 percent off discount

when showing us their app

Relate this brand

to social events

Big Ideas

Budget

Website design

Email

App development

Facebook fan page

Google AdWords

Total: $287,512.5

Summery

• Need to maintain and adjust the budget

• Need to record purchases and adjust campaign

• Need calculations

Thank You