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Advertising, Marketing & Branding Presented by: Ronia “BlueAzul” Peguero

Advertising, Marketing & Branding

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Page 1: Advertising, Marketing & Branding

Advertising, Marketing & BrandingPresented by: Ronia “BlueAzul” Peguero

Page 2: Advertising, Marketing & Branding

KWL Warm Up Activity

What do you KNOW about Advertising, Marketing and Branding?

What do you WANT to know about Advertising, Marketing and Branding?

Brief Intro around the room, Name, Business, What you Know & Want to Know.

Page 3: Advertising, Marketing & Branding

■ Advertising & Marketing Defined

■ Activity: Where does your business start?

■ Identity & Branding

✓ Campaigns Group Analysis Activity

■ Advertising/Marketing

✓ Print

✓ Web

➢ Social Media

➢ Blogging

➢ Website

✓ Radio

✓ Television

✓ Direct

✓ Referrals

✓ Repeat Business

✓ Sponsorships & Partnerships

■ Q&A

■ Wrap Up

Agenda

Page 4: Advertising, Marketing & Branding

Advertising & Marketing Defined

Advertising: Write down your guess

Marketing: Write down your guess

Let’s discuss.

Page 5: Advertising, Marketing & Branding

Advertising & Marketing Defined

Marketing: the activities that are involved in

making people aware of a company's products,

making sure that the products are available to be bought, etc.

Advertising: the action of calling

something to the attention of the public

especially by paid announcements.

Page 6: Advertising, Marketing & Branding

Where do you begin?

Take 1 minute to jot down your first thoughts.

How would you start marketing yourself?

Let’s Share..

Page 7: Advertising, Marketing & Branding

Branding Defined

Define Branding in your own words.

Page 8: Advertising, Marketing & Branding

Branding Defined

Branding is the "name, term, design, symbol, or

any other feature" that identifies one seller's

product distinct from those of other sellers.

Page 9: Advertising, Marketing & Branding

What company is this?

Page 10: Advertising, Marketing & Branding

Name these logos

Page 11: Advertising, Marketing & Branding

Corporate Identity / Branding

List some way in which you increase your company branding.

The same look and feel across all mediums delivers consistency.

Page 12: Advertising, Marketing & Branding

Corporate Identity / Branding

❏ Logo

❏ Slogan/Tagline

❏ Business Cards

❏ Letterhead/Office Supplies

❏ Contact Info (E-mail)

❏ Responsive Web layout

❏ Social Media

The same look and feel across all mediums delivers consistency.

Page 13: Advertising, Marketing & Branding

Pair up into groups of two.

Group Activity

Page 14: Advertising, Marketing & Branding

Marketing Campaign

❏ Objective

❏ Purpose

❏ Goal

❏ Target Audience

❏ Message

❏ Call to Action

Page 15: Advertising, Marketing & Branding

Advertising & Marketing

★ Print

★ Web

★ Radio

★ Television

★ Direct

★ Word of Mouth

★ Sponsorships

Page 16: Advertising, Marketing & Branding

Print

★ Magazine

★ Postcards

★ Flyers

★ Brochures

★ Newspaper

★ Press Release

★ Stickers

★ Billboards

★ T-Shirts

★ Pens

Page 17: Advertising, Marketing & Branding

World Wide Web

Page 18: Advertising, Marketing & Branding

Web

Electronic Correspondences:

➢ Your e-mail domain [email protected] vs [email protected]

➢ Add a signature Name, Title, Company, Slogan, Website, Phone number

and a call to action or news update

➢ E-NewslettersSign up with Mailchimp or Constant Contact

Online Promotions:

➢ Groupon

➢ LivingSocial

➢ Amazon

➢ Ebay

➢ Craigslist

Page 19: Advertising, Marketing & Branding

Web

★ Facebook

★ Twitter

★ Instagram

★ Pinterest

★ LinkedIn

★ Wanelo

★ Amazon

★ Ebay

★ Craigslist

Page 20: Advertising, Marketing & Branding

Web

Social Media Rules of Engagement

➔ Interact

➔ Great Photo Quality

➔ Engaging Content/Status Updates

➔ Comment on Photos & Statuses

➔ Provide Video Content

➔ FB Business Page

➔ Tag

➔ ReTweet

➔ Like

➔ Make tweets your Favorite

Page 21: Advertising, Marketing & Branding

Web

To Blog or not to Blog? That is the question.

Here are 5 reasons why you should:

1. Create current content for your audience

2. Becoming an Expert in your Industry

3. Commenting on similar articles/post

4. Expanding or creating a professional connections/network

5. To advertise your business via a blog/forum signature

Page 22: Advertising, Marketing & Branding

Web

You’re very own DOT COM!

Some things to consider:

● Your Web Address (Domain Name)

● Add an incentive for clients to sign up to your mailing list

● Mostly real & professional looking photos

● Show business personality and or Identity

● Color scheme is important

● Keep fresh content by having twitter/fb/Instagram feed

● Keep it simple, present just enough to spark interest

Page 23: Advertising, Marketing & Branding

Radio

Options:

➔ Pandora

➔ Cumulus

➔ Clear Channel

➔ Poder 1110 AM

➔ Latina 100.3 FM

Tips & Tricks:

★ Clear & Concise Message

★ Attention Grabber

★ Measure Results

★ Sponsor Traffic Report

★ Online Ads

★ Ticket Giveaway Packages

Page 24: Advertising, Marketing & Branding

Television

➢ Cox Media

➢ National Ads

➢ Local Programming Shows

➢ Guest Speaking

➢ Product Placement on Rhode Show, Today Show, etc

Page 25: Advertising, Marketing & Branding

Direct

❏ Trade Shows

❏ Festivals

❏ Grand Opening

❏ In-Store Sampling

❏ Product Placement

❏ Displays

Page 26: Advertising, Marketing & Branding

Referrals

Ask for them! Create a referral system program. Any ideas?

Page 27: Advertising, Marketing & Branding

Repeat Business

Create customer loyalty

by providing discounts

for referrals and repeat

visits plus establishing

genuine trusting

relationships.

Page 28: Advertising, Marketing & Branding

Sponsorship

● Sponsor Events and Non-Profits

● Donate a portion of your proceeds in

intervals to local/national

agencies/non-profits to expand your

audience

● Donate your time for a good cause

● The more you give the more you

receive

Page 29: Advertising, Marketing & Branding

Any questions?

Page 30: Advertising, Marketing & Branding

Thank you.