1. M&PR

2. M&PR Mission : To establish a positive Brand image through effective communication flow.

3. M&PR Simplify Focus Areas Online MarketingEffective usage of all Social Media Platforms of the Local Chapter. Tapping into External Online Markets through Associations. To support the Programs by providing them with LEADs into their respective Markets. Tracking the contribution to programs by M and PR. Press conferences . Empower On-Ground Marketing Upgrade the current YE Module to boost Onground OGX. University Partnerships and Endorsements. Public Relations and External Brand. Bringing in a Global perspective by having externals and Interns delivering. Youth Empowerment Sessions. Media partners for iGCDP Projects. External Newsletters. [Colleges/ Corporates] Tracking Contribution Innovations Initiating and sustaining the usage of new and current platforms. Be Relevant Constant presence of AIESEC, In Hyderabad in external affairs. Engaging and Reaching out to the youth of Hyderabad through Media and Associations. Driving down ELD directly or indirectly through every engagement .

4. M&PR Targets for Quarter 1 Online Marketing Social Media 20 Youth Empowerment Sessions Weekly Blogs Media and PR 3 UR Partnerships A constant outreach of 11K through Facebook and 18K likes by Q1 Print Media Appearances: 8 1 External Event [with BD] Twitter Followers 2400. Following of 800. Online Media Appearances:3 5 College Event Associations Pinterest, Tumblr, StumbleUpon, You Tube, LinkedIN training, Slideshare, Flickr. Electronic Media Appearance : 1 Recruitment [Activating or Re-Activating] (Radio) Online Partnerships 3 Market segmentation for Programs Online Campaigns : 3

5. M&PR Action Plan Create a new, simplified YE Module to boost OGX based IS conversions , and drive UR Partnerships. Endorsements from UR partnered Universities. Conceptualizing the External event with BD and programs. To setup the fundamentals right and activating all the Social Media platforms. Supporting iGIP in terms of market segmentation and to provide leads into sub-products after clustering. To improvise the out reach of AIESEC Hyderabad, by tapping into various markets through online associations. Continuation of local and national campaigns. Blog activity. Showcasing YGEP and YGIP through print media. Building an externally relevant brand.

6. M&PR Targets for Quarter 2 Partnerships Online Marketing Media NGOs Schools External event partnerships (ISs) Outdoor Marketing and Partnerships Weekly Blogs A constant outreach of 13K through Facebook and 20K likes by Q2 Twitter Followers 2800. Following of 1100. Pinterest, Tumblr, StumbleUpon, You Tube, LinkedIN training, Slideshare, Flickr. Online Partnerships : 3 Market Research for Programs Online Campaigns : 3 Project wise media partnerships(iGCDP) SHOWCASING NEXUS Press conference. Media appearances- 8 Online Media Associations : 2

7. Action Plan Market Segmentation and LEADs for iGCDP projects. School Partnerships - POLYGLOT. Collaborating with other organizations and events for building the brand reputation of AIESEC, in Hyderabad. (TiE for instance) Capitalization on other platforms apart from Facebook and Twitter. Tracking performance of Partnership contribution towards ELD and reframing the module. Sustaining Clients. Media partnerships for iGCDP projects. Endorsements for our projects and internships by externals. (Brand Building).

8. M&PR Targets for Quarter 3 Online Marketing Social Media 15 Youth Empowerment Sessions 2 UR Partnerships 1 External Event [with BD] 5 College Event Associations Recruitment Effective Blogging and You Tube usage. Media and PR A constant outreach of 14K through Facebook and 22 K likes by Q1 Print Media Appearances : 8 Online Media Appearances : 3 Twitter Followers 2400. Following of 900. Electronic Media Appearance : 1 Pinterest, Tumblr, StumbleUpon, LinkedIN training, Slideshare, Flickr. (Radio) Online Partnerships 3 Market Research for Programs Internal Magazine

9. Action Plan Sustaining Clients from Q1 and Q2. [Tracking contribution and revamping, if required] On-ground marketing for Winter Cycle. Recruitment Showcasing iGCDP realizations and projects through project partners. Capitalization upon colleges with a winter break, through PR platforms. Internal Magazine with BD and CIM.

10. M&PR Targets for Quarter 4 Partnerships Online Marketing Media Colllege events. 10 ISs Partner with corporate events. Outdoor partnerships Balakalakaar !! Weekly Blogs A constant outreach of 16K through Facebook and 24K likes by Q4 Twitter Followers 2800. Following of 1200. Pinterest, Tumblr, StumbleUpon, LinkedIN training, Slideshare, Flickr.[ACTIVE and Functioning] Online Partnerships 3 Market Research for Programs Online Campaigns : 3 Balakalakaar media partnerships. Press conference Media appearances: 8 2014 Story Teller

11. Action Plan Balakalakaar. Story Teller 2014. To sustain and upscale partnerships.

12. Saketh Ramchandra & Rohit Vanaparthy Marketing & Public Relations 2014-2015