Allen Qu - CEO of Netconcepts @allenqu Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.
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1. How to Leverage Digital Platforms to Reach Your Customers
Allen Qu Founder & CEO Netconcepts China
2. Founder & CEO at Netconcepts China E-mail: Website:
Weibo: Skype: [email protected] www.netconcepts.cn
weibo.com/allenqu allen_qu Beijing Headquarters Address: Suite
1301-1306, Building A, U-town Center, No.1 Sanfengbeili, Chaoyang
Dist, Beijing, China (Post Code: 100020) Shanghai Office Address:
Suite 2006, Pole Tower, No.425 Yishan Road, Xuhui Dist., Shanghai,
China (Postcode: 201103)
3. China is HUGE! China is GROWING! China is DIFFERENT!
4. China Search Engine Market Share (Jul 2012) SoSo 4% Others
1% Google 6% Sogou 7% Baidu 82%
5. Search Marketing Strategies in China Paid Organic Search
Marketing Win
6. China SEM Landscape by Media 63% Market Share 50-70% Budget
Share 19% Market Share 10-15% Budget Share Baidu Tencent Social +
Mobile 5-20% Budget Share 360 Sogou + SoSo 15% Market Share 15-30%
Budget Share
7. China SEM Landscape by Format Brand Zone Content Ads Search
Ads PC + Mobile Social Ads
8. Understanding
9. Hotels General Search PPC Baidu Open Platform Baidu Baike
SEO PPC
10. Beijing Hotels Local Search PPC Baidu Open Platform
PPC
