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Dentu Aegis Isobar credential deck 2014
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Hello. We are Isobar
A DIGITAL AGENCYTHAT USES TECHNOLOGY
WE AREAND CREATIVECOMMUNICATIONTO TRANSFORM BUSINESS
AND BRANDS
THE MOST DISRUPTIVEFORCE IN BUSINESS TODAY
WE BELIEVE
ARE PEOPLEAND THEIR CHANGING
BEHAVIOURS
Source 1: Nationale Social Media Onderzoek 2014. Newcom Research & Consultancy. Source 2: Facebook Internal Data, 2014
THIS IS 78% IN THE US AND 83% IN THE UK
PEOPLE 15-39 YOUSE SOCIAL MEDIA
OF DUTCH
98%
PRIMARILY THROUGH A
ACCES FACEBOOKOF DUTCH USERS
75%
MOBILE DEVICE
TO MAKE THIS DISRUPTION
WORK FOROUR JOB IS
OUR CLIENTS
CLIENTS WE WORK FORSOME OF THE
LOCAL MULTI-MARKET
WHAT WE ADDAT ISOBAR
CREATIVE!ACTIVATIONS
INTEGRATED!CAMPAIGNS
SOCIAL MEDIA!& CONTENT
EXPERIENCE!& TECHNOLOGY
WHAT WE ADDAT ISOBAR
CREATIVE!ACTIVATIONS
INTEGRATED!CAMPAIGNS
SOCIAL MEDIA!& CONTENT
EXPERIENCE!& TECHNOLOGY
STRATEGY DEFINITION
CREATIVE DEVELOPMENT
PRODUCTION MANAGEMENT
WHAT WE ADDAT ISOBAR
CREATIVE!ACTIVATIONS
INTEGRATED!CAMPAIGNS
SOCIAL MEDIA!& CONTENT
EXPERIENCE!& TECHNOLOGY
MULTI-CHANNEL!CAMPAIGN STRATEGY
CHANNEL SPECIALIST!(SOCIAL, MOBILE, FB MEDIA,
SEARCH, DISPLAY, ETC.)
WHAT WE ADDAT ISOBAR
CREATIVE!ACTIVATIONS
INTEGRATED!CAMPAIGNS
SOCIAL MEDIA!& CONTENT
EXPERIENCE!& TECHNOLOGY
COMMUNITY MANAGEMENT
CONTENT PLANNING
SOCIAL ADVERTISING
TOOLING, WEBCARE!AND MONITORING
WHAT WE ADDAT ISOBAR
CREATIVE!ACTIVATIONS
INTEGRATED!CAMPAIGNS
SOCIAL MEDIA!& CONTENT
EXPERIENCE!& TECHNOLOGY
MOBILE APP!DESIGN AND UX
MOBILE RESPONSIVE!WEBSITES (HTML5)
Ambitious Company
KPMG
WE DO THIS BY USING CREATIVE IDEAS ANDDIGITAL TECHNOLOGY TO INFLUENCE BEHAVIOURAL CHANGE
CHALLENGE OR!OPPORTUNITY
THERE IS A LOT OF COMPETITION FOR HIGH POTENTIAL
STUDENTS.
BEHAVIOURAL!CHANGE
HELP PEOPLE CONSIDER THE BENEFITS OF
WORKING FOR KPMG.
CREATIVE &!TECHNOLOGY
CREATE ECOSYSTEM
WHERE BOTH THE AMBITION AND
COMPANY SIDE OF KPMG ARE EXPLAINED.
THE CHALLENGE
Four giant firms rule the worlds of tax, audit and advisory services. They’re collectively known as the Big Four – we were asked to make KPMG stand out from the crowd. !
Show what makes KPMG unique !!
It can be hard to distinguish between the Big Four, especially for students looking for job opportunities. All four companies want the very best, most ambitious employees – but what makes KPMG the right choice for them? We decided it was the fact that KPMG value collaboration and teamwork as much as ambition and talent. !
THE SOLUTION
Retentie
Win-back
On boarding
Recruitment succes
Intensivering
relatie
Festival Beats
BACARDí
WE DO THIS BY USING CREATIVE IDEAS ANDDIGITAL TECHNOLOGY TO INFLUENCE BEHAVIOURAL CHANGE
CHALLENGE OR!OPPORTUNITY
BACARDÍ WANTS TO BE
ASSOCIATED WITH THE FESTIVAL
SEASON IN NL & BE
BEHAVIOURAL!CHANGE
GIVE THE ABILITY TO WIN TICKETS FOR FESTIVALS
THAT BACARDÍ IS PRESENT
CREATIVE &!TECHNOLOGY
FESTIVAL BEATS; A PLATFORM WHERE THE TICKETS ARE
HIDDEN IN THE MUSIC
http://bit.ly/FesBeats_Mysterylandhttp://bit.ly/Bacardi_FestivalBeats
Popnetics
GROLSCH
WE DO THIS BY USING CREATIVE IDEAS ANDDIGITAL TECHNOLOGY TO INFLUENCE BEHAVIOURAL CHANGE
CHALLENGE OR!OPPORTUNITY
WE NEED TO INCREASE TRIAL IN
ON-TRADE LOCATIONS OF
OUR BEER
BEHAVIOURAL!CHANGE
MOTIVATE PEOPLE TO POP MORE
GROLSCH SWINGTOPS
CREATIVE &!TECHNOLOGY
POPNETICS: AN AUDIO DEVICE
THAT REACTS TO THE SOUND OF THE GROLSCH
POP
A campagin to drive trial using a
technology we call popnetics
THEL I T T L E T H E O
An audio device that react to the volume,
the tone and the amplitude of a Pop
Double checks Swingtop temperature.
Microphone filters out bar ambience.
1
2
Volume
Tone
Amplitude
Measures Swingtop proximity and height.
POP!
TRIGGERSCREATIVE
WEBAPI
THANKS!
