Embed Size (px)
DESCRIPTION
AMP Agency is a full-service, integrated marketing agency with offices in Boston, New York, and San Francisco. We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands with which we partner. The AMPlifiers – AMP’s Core Values We lovingly call our core values the “AMPlifiers.” We truly believe people who succeed at AMP and help AMP succeed exemplify these five values: Entrepreneurial - Act Like You Own the Place. We encourage new ideas everyday. Collaborative - Make Everyone Better. Inspire leaders. Smarter - Be Visionary. Share your ideas, and often. Ego-free - Check Your Ego At The Elevator. Accountable – Prove it. We love to win, and hope you do too.
Citation preview
03.25.13AMP Core Values
Value 1
ENTREPRENEURIAL
2
Entrepreneurial
3
PassionateYouthful energyNon-traditional
Nimble
ENTREPRENEURIAL
Act like you own the placeFrom passion comes ownership. It’s that special thing that makes every employee think like the CEO and strive like an intern. It’s what drives everyone at AMP to work boldly, act nimbly and embrace the youthful energy and entrepreneurial spirit that built the agency.
4
Value 2
COLLABORATIVE
5
Collaborative
6
Diverse perspectives equals fresh thinking
COLLABORATIVE
Make everyone betterAMP hires smart people. We work with smart clients. People who constantly encourage and challenge us. It makes for an energetic and encouraging bunch. It also makes for an amazing array of perspectives, which ultimately inform our collaborative process and the quality of the finished product.
7
Value 3
SMARTER
8
Smarter
9
Thought LeadersInsights Inspired
SMARTER
Be visionary.Anyone can answer questions. It takes a different kind of thinker to solve problems that don't exist yet. To see opportunities before everyone else does. That's why AMP seeks out people with the kind of insatiable intellectual curiosity needed to drive innovative solutions for our clients, our agency and the advertising industry as a whole.
10
Value 4
NO ASSHOLES
11
No Assholes
12
Ego-free
NO ASSHOLES
Check your ego at the elevatorPower trips and bad energy do not a healthy agency make. So they’re not welcome at AMP. Instead we demand that every idea, question, client and teammate is treated with a mutual respect and consideration. Leave the ‘look what I did’ mentality to other agencies. AMP is an agency of ‘we’.
13
Value 5
RESULTS-DRIVEN/ ACCOUNTABLE
14
Results Driven
15
Invested in seeing partners succeed
Accountable
RESULTS-DRIVEN / ACCOUNTABLE
Prove itLike every agency, AMP talks a good game. But what sets us apart is our healthy obsession with backing it up. Being driven by results and holding ourselves accountable keeps us honest and sharp. It lets us celebrate success and learn from failure. It provides the guidance we need to grow our clients’ business, move our agency forward and keep proving ourselves to ourselves.
16
