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SUMMARY
• The Campaign:
1. Thematic: Omotenashi Service
• Digital by social media:• 782,224 likes on Facebook• 22,642 followers on Twitter• 16,823 followers on Instagram• 22,256 subscribers on Youtube
2. Tactical: ANA will launch code-shares services with Brussel AirlinesANA will start new direct service between Brussels and Tokyo on October 25, 2015, and from the same day passengers will be able to on-board ANA flight number operated by Brussels Airlines from/to the airline's hub at Brussels Airport.
Summary
• ANA create a website to support this campaign, www.ana-sw.com.
The updated website launched on April 2015.
• “ANA Star Wars?” video on Youtube has 29,130 viewers with 139
likes.
• ANA also launch ANA Planet at www.ana-planet.com to give netizen
experience in exploring all ANA’s destination all over the world in 3D
visual.
ANA Star Wars Project Summary
Digital Campaign 2015
Youtube
https://www.youtube.com/watch?v=evXqQjpQLjk https://www.youtube.com/watch?v=1r_wl6QhTKE
• ANA want to attract more passengers through Star Wars aircraft interior
• Star Wars is the one of the popular science-fiction movie in the world.
• Star Wars has a huge fans base.
Why do ANA campaign by Star Wars?
How do ANA collaborate with The Walt Disney Company for Star Wars Promotion?
• Signing 5 years promotion license contract. (2015-2020)
• ANA launched the Star Wars Project In April 2015
• All ANA aircraft interior painted and decorated with Star also display in-flight decorations, such as headrest covers, paper napkins and cups featuring Star Wars characters.
• Star Wars movie will be available in in-flight entertainment, for Domestic and International routes.
Activation
• ANA Star Wars Event Competition: Win a galactic experience of enjoying Star Wars movies in Business class of R2-D2™ ANA JET with a delightful Business class meal at Changi Airport.
• T-Shirt with ANA Star Wars theme.
• ANA JET model will be showed at the ANA Open Golf Tournament
• Annual Star Wars festival collaborate with ANA
• ANA Star Wars exhibition
• Star Wars BATTLE POD
• ANA JET original pen
SHOWCASE
Title: Fly Our Global Network Media: (Jakarta Globe) – July 2015
LA Hub from Japan
Straight to-the-point Key Visual that’s literally fly above three destination. From JKT-TKY-LA
Mentioning the network for business traveler, bringing the business world together.
Offers promise to ‘spend more time on business and less time on travel’
Web Promo (L)(Jakarta Post) – October 2015
Key Visual analogy to shows the beautifulness of fall in Japan. The approach is using beautiful Japanese trees when fall.
Fly to Tokyo, Osaka, Nagoya, Fukuoka starting from Rp 7,863,000
Mention about the limited promotion.
Providing another promotion package trough access www.ayokejepang.com
Put the 5-Star Airline badge from Skytrax as recognition for the quality
Enjoy the Beauty of fall
Title: Fly Our Global Network Media: (Jakarta Globe) – July 2015
Straight to-the-point Key Visual that’s literally fly above three destination. From JKT-TKY-LA
Mentioning the network for business traveler, bringing the business world together.
