Ana Star Wars

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  • SUMMARY

  • The Campaign:

    1. Thematic: Omotenashi Service

    Print

    Digital by social media: 782,224 likes on Facebook 22,642 followers on Twitter 16,823 followers on Instagram 22,256 subscribers on Youtube

    2. Tactical: ANA will launch code-shares services with Brussel AirlinesANA will start new direct service between Brussels and Tokyo on October 25, 2015, and from the same day passengers will be able to on-board ANA flight number operated by Brussels Airlines from/to the airline's hub at Brussels Airport.

    Summary

  • ANA create a website to support this campaign, www.ana-sw.com.

    The updated website launched on April 2015.

    ANA Star Wars? video on Youtube has 29,130 viewers with 139

    likes.

    ANA also launch ANA Planet at www.ana-planet.com to give netizen

    experience in exploring all ANAs destination all over the world in 3D

    visual.

    ANA Star Wars Project Summary

    Digital Campaign 2015

    http://www.ana-sw.com/http://www.ana-planet.com/

  • Facebook

  • Twitter

  • Instagram

  • Youtube

    https://www.youtube.com/watch?v=evXqQjpQLjk https://www.youtube.com/watch?v=1r_wl6QhTKE

  • ANA want to attract more passengers through Star Wars aircraft interior

    Star Wars is the one of the popular science-fiction movie in the world.

    Star Wars has a huge fans base.

    Why do ANA campaign by Star Wars?

  • How do ANA collaborate with The Walt Disney Company for Star Wars Promotion?

    Signing 5 years promotion license contract. (2015-2020)

    ANA launched the Star Wars Project In April 2015

    All ANA aircraft interior painted and decorated with Star also display in-flight decorations, such as headrest covers, paper napkins and cups featuring Star Wars characters.

    Star Wars movie will be available in in-flight entertainment, for Domestic and International routes.

  • Activation

  • ANA Star Wars Event Competition: Win a galactic experience of enjoying Star Wars movies in Business class of R2-D2 ANA JET with a delightful Business class meal at Changi Airport.

    T-Shirt with ANA Star Wars theme.

    ANA JET model will be showed at the ANA Open Golf Tournament

    Annual Star Wars festival collaborate with ANA

    ANA Star Wars exhibition

    Star Wars BATTLE POD

    ANA JET original pen

  • SHOWCASE

  • Title: Fly Our Global Network Media: (Jakarta Globe) July 2015

    LA Hub from Japan

    Straight to-the-point Key Visual thats literally fly above three destination. From JKT-TKY-LA

    Mentioning the network for business traveler, bringing the business world together.

    Offers promise to spend more time on business and less time on travel

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  • Web Promo (L)(Jakarta Post) October 2015

    Key Visual analogy to shows the beautifulness of fall in Japan. The approach is using beautiful Japanese trees when fall.

    Fly to Tokyo, Osaka, Nagoya, Fukuoka starting from Rp 7,863,000

    Mention about the limited promotion.

    Providing another promotion package trough access www.ayokejepang.com

    Put the 5-Star Airline badge from Skytrax as recognition for the quality

    Enjoy the Beauty of fall

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  • Title: Fly Our Global Network Media: (Jakarta Globe) July 2015

    Straight to-the-point Key Visual thats literally fly above three destination. From JKT-TKY-LA

    Mentioning the network for business traveler, bringing the business world together.

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