ANTAL brand guide

Brand Guidelines

TABLE OFCONTENTS

3 Intro

4 About Our Logo

5 Position

6 Monochrome Logos

7 Background Images

8 Minimum Sizes

9 Antal Colours

10 Get in touch

© 2014 Antal International Ltd Antal Brand Guidelines | 2

IntroductionAt its best, the ANTAL identity has always been about entrepreneurship and innovation. The original logo came to be seen as the symbol of international network and partnership. The new ANTAL identity is all about emphasizing our entrepreneurial spirit, global reach and partnership.

Follow these guidelines as you create marketing materials, internal and external communications.If unsure, just ask us at [email protected] (We don’t bite).

LogoOur logo is the most visible asset. While it is a simple logo, we must treat it nicely. Don’t abuse our logo and follow this guidance to ensure the logo always looks its best. It is important to surround the logo with sufficient clear space —free of type, graphics, and other elements that might cause visual clutter—to maximize the recognition and impact of our identity.

When the logo is used, a clear space of 50% the symbol’s height should be maintained. In special circumstances when a 50% clear zone isn’t available or possible, use the second option of 25% clear space.

Please do not add decorations like drop-shadows, embossing, etc to the logo.

IntroductionThe ANTAL identity has always been about entrepreneurship and innovation. The original logo is recognised as the symbol of international network and partnership. The new ANTAL identity is all about emphasizing our entrepreneurial spirit, global reach and partnership.

Follow these guidelines as you create marketing materials, internal and external communications.If unsure, just ask us at [email protected] (We don’t bite).

LogoOur logo is the most visible asset. Whilst it is a simple logo, we must treat it nicely. Don’t abuse our logo and follow this guidance as to ensure the logo always looks its best. It is important to surround the logo with sufficient clear space —free of type, graphics, and other elements that might cause visual clutter—to maximize the recognition and impact of our identity.

When the logo is used, a clear space of 50% the symbol’s height should be maintained. In special circumstances in which a 50% clear zone isn’t available or possible, use the second option of 25% clear space.

Please do not add decorations like drop-shadows, embossing, etc to the logo.



About our logo

About our typeface

Preferred wherever possible Windows alternative

45 Regular: for body text65 Bold: for headings

Core Sans MRegular: for body textBold: for headings

Calibri

The Antal logo symbolises entrepreneurial spirit, globalreach and partnership.

Rising sun symbolisesglobal reach and entrepreneurial spirit.

Intertwined ringssymbolise partnership


PositionWhere you position the logo is up to you, depending on what best suits the application and tone. However we like to avoid placing the logo smack dab in the middle of an area. Please see below suggested positions:

We present the wordmark horizontally. Please do not rotate the logo.


Monochrome logosThe preferred colour for our logo is in one of our vibrant colours. In some cases, a full colour logo may not be practical or possible due to limitations in printing. In these instances, we may use a gray version (made as a 75% tint of black) or a one-color black or white logo.

Do not use the monochrome logo on backgrounds that are too light or cluttered.


Background imagesOur logo may also be used on an image background with sufficient contrast. Use an all-gray logo on light coloured backgrounds, and an all-white version for dark backgrounds. When placing the logo onto imagery, please ensure that it is placed within an uncluttered image area to allow for maximum legibility and visibility.

The Antal logo shouldalways be on a white(or nearly white) background. Try toavoid printing oncoloured paperwherever possible.


Minimum Sizes

For printed media

At 10mm high the name“Antal” is 7.5pt and can still be readPlease do not printour logo any smallerthan this.

At 50 pixels high the logo fits neatly insidea standard “app” sizeicon box. Any smallerthan this and “Antal”cannot be easily read.

There should always bea MINIMUM clear space around our logo. This is set at 110% of the size of the logo itself

10mm 50px 110%

For digital media Clear space around our logo

Photography usageAntal has worldwide usage rights on all printed and online material stored on intranet.antal.com If you’ve just read these guidelines, you have our appreciation. It means you share our beliefs about details and quality. We know applying these principles takes time and effort, but the stories we tell in all our Antal communications will be stronger for it.

Thank you for not editing, changing, distorting, recoloring, or reconfiguring the logo and for not embellishing on the logo with shadows, patterns or intricate backgrounds.


RGB10045145

WEB642D91

CMYK769200

PANTONE2597C

RGB18780166

WEBBB50A6

CMYK347800

PANTONE238C

RGB011030

WEB006E1E

CMYK833110022

PANTONE349C

RGB11520060

WEB73C83C

CMYK600900

PANTONE360C

RGB506070

WEB323C46

CMYK80605050

PANTONE432C

RGB190200210

WEBBEC8D2

CMYK3017140

PANTONE428C

RGB120130150

WEB788296

CMYK57422811

Antal Colours


More questions?If you ever have additional questions about our visual identity and its application in design, feel free to email [email protected]. It helps if you send a mockup of your intended use so we can be specific in our response. We'll do our best to get back to you ASAP but please allow us 3 working days to get back to you. (Please note that no response doesn't mean approval).

By using ANTAL brand materials, you agree to the ANTAL branding guidelines. You also acknowledge that ANTAL is the sole owner of ANTAL trademarks, promise not to interfere with ANTAL's rights in them, and acknowledge that goodwill derived from their use accrues only to ANTAL. ANTAL may review use of the branding materials at any time and reserves the right to terminate or modify any use.

Antal International Ltd64 Baker Street

LondonW1U 7GB

www.antal.com

Marketing

ANTAL brand guide