Music industry

CASE STUDY – MAJOR LABEL RECORDING ARTIST

ARCTIC MONKEYS

Arctic Monkeys

Genre: English indie rock band

Music Distributer: Domino Records

Signed to: - Independent Label

Warner Bros Records

Domino Recording Company

To what extent is Arctic Monkeys integrated both vertically and

horizontally?

Unusually for an independent record label Domino Records are both vertically and Horizontally integrated because they have a music distribution company.

Do they have distribution out the UK? Who?

Ada

Alternative Distribution Alliance (ADA) was created in 1993 to focus on the independent music business, where some of the most successful artists and record labels have built their initial followings. ADA gives independent record labels access to a flexible distribution system that marries the effectiveness and convenience of a major label with the marketing sensibilities of an independent. The company's success has proven the importance of creating a national distribution system with a strong artist-development sales philosophy for the independent music industry.

The Domino Recording Company was founded in London by Laurence Bell in 1993 and has grown from a one-man operation with a shared jukebox of 45s and no desk into one of the most respected international record companies in the world, known for its eclecticism, taste, and integrity. Domino expanded into North America at the end of 2001, where Franz Ferdinand, Arctic Monkeys, Four Tet, The Notwist, Clinic, Sons & Daughters, Ulrich Schnauss, Juana Molina, and Caribou are just few of the many artists who this label home.

Has Arctic Monkeys released an album in physical format? Is it commercially

available?

Yes, they have released albums as Cds and Vinyls.

It is commercially available the internet on websites such as amazon, eBay, HMV etc.

It is also commercially available in store in stores suh a HMV, Game and many other music shops.

To what extent did the artist use social media as part of their marketing

They do, they are advertised on Facebook, Bebo, trended and followed on twitter, instagram, Myspace and Tumblr.

They have their own page on most of these social networks but have fan pages and dedication pages on all of them.

Where is her music available online

iTunes

Spotify

Deezer

Rdio

Music Unlimited