Audience ResearchDigipak Preparation

Gender

This basic feedback result enables simple reassurance that the survey has been undertook by an audience of mixed gender, ensuring that a larger variety of the products intentional audience have given feedback. This is important to avoid bias in results.

Age

This result gives an insight into the maturity of the feedback group, where the under 18 to 29 categories represent my intentional target audience. The feedback received from older audience ranges are specialised in the media scene, obtaining knowledge of media conventions and expectations within he industry, therefore making this feedback relevant also.

Frequency of Purchase

These results are moderately disappointing, yet expected, reflecting the true effect of technological advancement and digitalisation of media products including music. However, despite this, it is obvious that certain products are still bought in their physical form. For this reason, the importance the products overall strength and quality is vital to its sales, where it would be in major competition with other competitors.

Selling Factors Following result of the last

question, knowledge of the feedback result of this question is essential to ensure the product appeals as strongly as possible to the wants and needs of the target audience.

Clearly interpreted from these results is that the most important factors to consider are: artist, popularity, aesthetic values, price, and if it’s limited edition. Much consideration and appropriate selection of content is vital here in order to increase the appeal of the media text.

Aesthetic Values

Serving as vital information, result of this question aids intentional inclusion of content, ensuring that the correct decisions are made upon major focuses of design aspects. For instance, house style is one of the most upvoted visual features, meaning that this should be carefully developed to ensure the aesthetic outcome of the media text meets the audiences expectations of visual quality and standards.

Other majorly upvoted aspects are that the imagery matches the nature of the album, that the artist/album name stands out and that the quality of the imagery is high. These will be considered when constructing my media product.

Audience Reasoning for Lack of Purchase

Result of this question made it apparent that with my particular target audience, price is one of the biggest issues with regards to purchasing these media products. For this reason the quality of the product must be as strong as possible, relative to their wants and needs, to make it a worthwhile spend.

Additionally, competition in the market is clearly another issue which can also be resolved through meeting the target audiences expectations and in result, creating an impressive, successful product.

Album Imagery

With regards to aesthetic values, this feedback question enabled the realisation of my target audience’s taste, giving insight into visual qualities they would like to see in products, acting as a persuasive facture towards potential purchase.

Of all the descriptive terms stated, bold and contrasting, dream-like, graphic and harmonious colour ranges dominate the feedback group’s vision of most successful visual imagery. This therefore aids my personal choices for aesthetics when planning for and constructing my media product, to potentially increase chance of sales and the products overall success.