Automotive Industry - Snapshot

UNDERSTAND TODAY. SHAPE TOMORROW.

The LHBS Snapshot Series

AUTOMOTIVE INDUSTRY

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LHBS SNAPSHOT SERIES // AUTOMOTIVE INDUSTRY


Welcome to the next edition of our Snapshot Report prepared in close

cooperation with the LHBS Inspiration-Hub.

In this report, we would like to share inspirational collection of cases

regarding the automotive industry looked upon from three perspectives:

- EXPERIENCE - exploration and showcasing of signs of consumer

experiences (both online & offline) one can get during purchase

occasions, indoor or outdoor events as well as through online or

offline installations

- COMMUNICATION - signs and cases straight from the advertising

industry as well as examples of content marketing together with

inspiring initiatives of how to boost loyalty and maintain great

relationship with consumers

- BUSINESS INNOVATION - new products as well as services

created by companies often as extensions to their existing ones and

new business ventures that open new possibilities on the market.

ABOUT THE SNAPSHOT. This is a collection of cases and signs

related to automotive industry.

! LHBS Inspiration-Hub

Fabiola Lewandowska

Consultant at LHBS

! lhbs.com | [email protected]

INTRODUCTION

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INTRO DUCTION.


http://inspiration-hub.com

http://inspiration-hub.com

http://lhbs.com

mailto:[email protected]

CONTENT.


Chapter Two

COMMUNICATIONChapter Three

BUSINESS INNOVATIONChapter One

EXPERIENCE

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01. EXPERIENCEExperience explores and showcases signs of consumer experiences (both online & offline)

one can get during purchase occasions, indoor or outdoor events as well as through online or offline installations.

UNDERSTAND TODAY. SHAPE TOMORROW. 4



Tesla & SpotifyTesla cars in Europe, Australia and Hong Kong now come equipped in their own Spotify Premium account.

Each car will have their own account with access to a full Spotify library for free. Apart from giving a gratis access to music, Tesla cuts the mobile data costs as well.

*Source:TheVerge5UNDERSTAND TODAY. SHAPE TOMORROW.



Nissan's Cars as Video ControllersNissan has revealed its plans to turn one of its cars into a controller giving users the possibility to play PES 2016.

Nissan Qashqai will become capable of connecting with PlayStation to control new football game released for the device.

"Nissan's Project Controller is an interactive expedition to turn a Nissan Crossover into a Pro Evolution Soccer 2016 controller – for the first time in the history of gaming." "Its mission is to drive football."

*Source:Nissan6UNDERSTAND TODAY. SHAPE TOMORROW.



Choosing a Car with Facial EmotionsBentley new application uses facial recognition technology in order to assist consumers in choosing the perfect car.

The technology analyses the mimics of the face when consumers are looking at “lifestyle-themed stimuli”— mimics that range from excitement to scowling— and recommends the matching car based on this data. Although the app may have its limitations, it is showing a new direction towards innovative ways of recommending the exactly right product to consumers and curate the overwhelming choice into a manageable one. The “Inspirator” app is available free to download on the smartphone.

*Source:BentleyInspiratorApp7UNDERSTAND TODAY. SHAPE TOMORROW.



Ferrari AR ShowroomFerrari's Australasia dealerships are now offering an augmented reality application that allows potential customers to immediately customize the sports cars.

Customers will be able to see the car in different colors, with certain extras like rims and other options. They will also be able to see more detailed information about the components of each car. The system simply relies on the salesperson using a tablet that has the AR app installed on– using the tablets camera to scan the model of the car and load the augmented variations. The app currently functions with five different models, and consumers are able to save their customized car and email the video to friends and family.

*Source:FerrariAugmentedRealityShowroom(YouTube)8UNDERSTAND TODAY. SHAPE TOMORROW.


02. COMMUNICATIONCommunication is filled with signs and cases straight from the advertising industry as well as examples of content marketing together with inspiring initiatives of how to boost loyalty and

maintain great relationship with consumers.




Audi's #womendriversIn a new Twitter campaign, Audi Ireland has tackled the stereotype that women are bad drivers.

The automaker has posted a series of images that at first glance, appear to make fun of women drivers; however, the tweets contained links that reveal that women are not only not stereotypical bad drivers in the literal sense, but rather also real drivers in fields like technology, science, and sports.

*Source:AudiIreland(Twi4er)10UNDERSTAND TODAY. SHAPE TOMORROW.



Buick - Pinboard to DashboardIn their campaign, Buick has called on nine of the most inspirational and influential Pinfluencers to create a brand image around its Encore model.

The Pinterest influencers (from style, food & design fields) have been asked to create their own inspirational boards regarding the new model and with a fresh perspective.

The winning board came from Michael Wurm Jr. that has more than 3 million followers.

*Source:Newscred11UNDERSTAND TODAY. SHAPE TOMORROW.



Aston Martin's Soundcloud AccountAston Martin's Soundcloud account lets you experience what it would be behind the wheel of the car of your dreams.

The account takes you on a journey through an entire range of sounds– from starting up the car, speeding up and zooming right by.

*Source:Motherboard12UNDERSTAND TODAY. SHAPE TOMORROW.



Honda Lets You Drive IndyCar on Google MapsGoogle Maps' new feature lets you take a spin in a Honda IndyCar Speed Simulator through the world of Google Maps.

Thanks to collaboration with Google Maps and images of streets available, the ride seems very realistic. It's enough to type in the address to start your journey.

With each lap made, the pit crew would come and change your tires for another round.

*Source:PSFK13UNDERSTAND TODAY. SHAPE TOMORROW.



BMW Partners with Uber to Promote Their New 7 SeriesBefore the official launch of the new BMW 7 Series, the German automaker has teamed up with Uber to promote it.

BMW with its new initiative lets Uber customers from Miami, NYC, Chicago and LA test the new 7 Series by ordering a free ride through the service.

The promotion will be lasting for one day only and is targeted towards customers who would normally not take test drives due to lack of time. Moreover, this kind of "test ride" lets you experience the car from a passengers perspective and indulge in backseat comfort and infotainment system.

*Source:Fortune14UNDERSTAND TODAY. SHAPE TOMORROW.



Hand-Drawn Honda JourneyHonda’s new campaign showcases the innovation of its products and the journey the brand is on for the past six decades.

The piece is called “Paper” and celebrates the Honda brand and its history. The 3,000 hand-drawn illustrations are made with stop-motion technique— to take the customer of a journey with Honda.

*Source:YouTubeHonda15UNDERSTAND TODAY. SHAPE TOMORROW.



Alfa Romeo #MadeOfRedThe automaker has invited its fans to share what the color red means to them.

The campaign takes place on Instagram and Twitter, encouraging fans to upload pictures of everything that they associate with the color red under the #MadeOfRed hashtag. This user-generated content is then used on the official Alfa Romeo accounts. As Alfa Romeo competes in a crowded market of performance cars, the motive behind the campaign is to both differentiate the brand as well as strengthen ties between the brand and its fans. Nikki Austen, the Brand Communications Manager, pointed out how the color red is a fundamental part of the brand's identity, as it articulates the emotion and passion that Alfa Romeo has always tried to represent, and has been evoked by its quintessential models, from the Giulietta, MiTo, and 4C Spider.

*Source:AlphaRomeoUK(Twi7er)16UNDERSTAND TODAY. SHAPE TOMORROW.



Volkswagen's Responsive Bus AdVolkswagen is promoting its new adaptive cruise control technology with another innovative ad that keeps drivers at a safe distance on the road.

The interactive ads were deployed on the backs of city buses and flash a warning that cautions drivers when their car is too close to the rear of the bus that there is a risk of collision. The ad simulates the ACC technology in the Volkswagen dashboard, and displays the distance between the vehicle and the bus in real time.

*Source:Interac.veBusBackVolkswagen17UNDERSTAND TODAY. SHAPE TOMORROW.



Volkswagen Keeps a Friendly DistanceIn a new ad campaign for its latest safety innovation, Volkswagen keeps a safe distance between competing businesses.

To promote its latest safety innovation, an adaptive cruise control system, which keeps cars in cruise control at a safe distance from vehicles in front, Volkswagen put up posters between brick-and-mortar retailers who compete against each other, with the line "Keep a friendly distance" printed on them. The competitors included McDonald's and Burger King, Deutsche Bank and Barclays, and Jaguar and Mercedes Benz.

*Source:Keepafriendlydistance(YouTube)18UNDERSTAND TODAY. SHAPE TOMORROW.



VW Speed-Dial with Your Child's Drawings Volkswagen asks drivers from New Zealand to reduce speed with the innovative and customizable speed-dial.

In an attempt to reduce driving speed, the panel lets children to create visuals that replace the usual kilometer-per-hour numbers and add a customized message to parents that will be seen on the speed-dial. With child’s drawing visible on the meter, VW hopes to remind drivers about their families waiting at home, at a moment when they consider speeding.

*Source:VWSpeedDial19UNDERSTAND TODAY. SHAPE TOMORROW.


03. BUSINESS INNOVATIONBusiness Innovation features new products as well as services created by companies often

as extensions to their existing ones and new business ventures that open new possibilities on the market.

LHBS SNAPSHOT SERIES // AUTOMOTIVE INDUSTRY \



Ford Cars Now Talk to Amazon EchoFord is currently working on connecting devices like Amazon Echo to be able to control smart home systems including lighting, thermostats or even security systems straight from the car.

The same principle could be applied the other way round: you could stop, start, lock and unlock your car from inside the house.

According to Ford, the Sync system is currently running in 15 million vehicles around the world with plans to triple this number in the next 5 years.

*Source:ZDNet21UNDERSTAND TODAY. SHAPE TOMORROW.



Audi Car Sharing ServiceAudi is about to launch their own carsharing called "Audi at Home". It is first going to be available in Lumina complex in San Francisco and Four Seasons in Miami.

Audi's program will differ from the well-known Car2Go or DriveNow. Audi, in both locations, will put a fleet of "Prestige-trimmed" cars including the S7, S7 Cabrio or Q7. The fleet is to be frequently rotated so that the offer keeps staying fresh and interesting.

In order to use the service, users need to log-in to Audi's homepage to book a car they would like to use. After they're finished, the car should be brought back to the valet working at the building itself.

*Source:Mashable22UNDERSTAND TODAY. SHAPE TOMORROW.



Toyota's Robot Improves Your DrivingToyota's new robot companion for your car fits in a cup holder and responds to voice requests, as well as detects driver's emotions.

Toyota, as part of their Heart Project in which they envision how humans and artificial intelligence can cooperate, developed a portable robot companion for a car. According to the automaker, Kirobo mini will help analyze driver's emotions and actions, and by gathering data, "inform future innovations and develop transport that's in tune with the driver's mood." This means the robot could suggest places to visit, routes to travel or even music to listen.

*Source:ToyotaGlobal23UNDERSTAND TODAY. SHAPE TOMORROW.



Volvo Makes Room for a Baby By Removing the Passenger SeatVolvo put its recent safety innovations into 2016 XC90 “Excellence” edition, which features a rear-facing baby-seat instead of a passenger seat in the front of the car.

By changing up its four-seat, extended legroom version of its usually seven-passenger XC90 SUV to include a baby seat, Volvo wants the design to be a part of its goal of eliminating crash-related fatalities in its new cars by 2020, and approaches the problem from several angles. Their research shows that children of all ages should have special seats, and small children, up through age 3 or 4, should travel facing rearward because of the lack of muscular strength in their necks and the disproportionate head size and weight in relation to the body.

*Source:Dexigner24UNDERSTAND TODAY. SHAPE TOMORROW.



Lexus Refitted A Skate Park For Its New HoverboardLexus unveiled a levitating hoverboard they’ve sworn is fully functional, and to prove it, are renovating a skatepark to include the metallic surfaces their board needs in order to operate.

The levitation works by using high-powered magnets on the bottom of the board, which push against any metal surfaces directly below to hover. The move is perhaps an attempt to show the viability of a realistic consumer product by overcoming several hurdles, in this case, incorporating an infrastructure of metal lanes into skate parks to accomodate for the boards design. While the carmaker has not said whether the board is intended as a publicity move or a product they intend to release, the skate park re-fit might make the latter more possible.

*Source:Lexus25UNDERSTAND TODAY. SHAPE TOMORROW.



The Future of Luxury CarsThrough several ahead-of-its-time design features, the new BMW 7-Series is setting the bar for the next generation of flagship luxury sedan.

With the unveiling of the new 7 Series, BMW's embracing of new elements of technology and design are going to set the bar high for the competition. These features include gesture control, which allows drivers to control various aspects of the car's environment via simple hand movements; remote control parking, which allows the driver to automatically park and unpark the car while standing outside of it; advanced LED lighting environment which responds to various moments of the driving experience, such as welcoming the driver into the car; inductive charging, which allows drivers and passengers to charge their devices wirelessly; airplane-style seating, which sets the travel mood to align with luxury class air travel and extendable seats for maximum leg room for executives.

*Source:Nextgenera0onBMW7Series26UNDERSTAND TODAY. SHAPE TOMORROW.



Mini's Augmented Reality GogglesMini, the BMW-owned car manufacturer, are developing augmented reality goggles to populate their drivers' fields of vision with helpful information.

BMW partnered with Qualcomm for developing the goggles to seamlessly add a digital layer to the driver's perspective. The aviator-style goggles feature 720p displays and two cameras, one forward facing and the other, an infrared camera, tracks the exact position of the goggles. The goggles are also connected to smart technology that allows them to recognize features that would be important to a driver, from aspects of road safety to recognizing printed addresses as possible destinations, the routes to which are digitally overlayed on the road. The goggles also feature a sort of X-Ray vision, as they link with external cameras to allow drivers to "see through" the opaque surfaces of their cars.

*Source:Pressemeldung:MINIAugmentedVision27UNDERSTAND TODAY. SHAPE TOMORROW.


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