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Lead Generation on Social Media

B2B Lead Generation using LinkedIN

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Lead Generationon

Social Media

What is a Sales Lead?

• Inquiry, referral, or other information, obtained through advertisements or other means, that identifies a potential customer (prospect)

Who shall be my lead?

• Industry

• Geographical Region

• Designation

– Influencer

– Decision Maker

Generating B2B Leads

Where to find them!!!

Introducing

• 300 million users and still counting

LinkedIN

• Individual Profile

LinkedIN

• Company Profile

The ‘What we wanna Achieve with What we have’ Strategy

1. Only Sales Team & no Budget Build Network

Send Personal Message

Update Status regularly in a manner to motivate indulgence

Join Groups

Post on Groups

Participate in discussions

Import the Network emails & send bulk email

Use related keywords in your profile content, which can

bring searchers on your profile

The ‘What we wanna Achieve with What we have’ Strategy

2. Only Sales Team & minimum Budget Continue Point 1

Upgrade to Paid Sales Professional Account

3. Marketing Team & no Budget Continue Point 1

Create a Group, and indulge Target Audience

Write Articles & Publish on Pulse & Promote on Groups

Create Company Page & indulge Target Audience

Increase followers of Company Page

Promoting every kind of Marketing content

The ‘What we wanna Achieve with What we have’ Strategy

4. Marketing Team & Budget Continue Point 3

Use Targeted Advertising

Important things to keep in mind

• Proper Positioning is the base to get leads

• Show your Thought Leadership

• Be present wherever your target audience is

• Talk on one topic, but talk sensible

• Interact & involve

• Be informative & educative

• Share your success stories & achievements

• Give & Get endorsements

• Post at the Best time

Thank You

• Prasanjit Das

– A Business Development, Sales, Business Networking & Marketing Practitioner

– Presently working with Aruhat Technologies Pvt. Ltd. as Sr. Manager - Business Development & Marketing

– LinkedIN: in.linkedin.com/in/prasanjitbiz/

– Facebook: https://www.facebook.com/PrasanjitBiz

– email: [email protected]

– Mobile: +91-9909007343