Basics of creating a

professional LinkedIn profile

• Enhances Search Engine Optimization (SEO).• Supports your traditional job search

documents; shares professional information beyond your resume.• Expands your network beyond first degree

connections and who you know.

Importance of a professional LinkedIn profile

• Profile checklist: Professional photo and header background

image Background summary

o Focus on: (1) Who are you professionally? (2) What do you do or want to do? (3) Why are you unique? (4) What are your skills and specialties?

Educationo Education level, projects involved

Experienceo List down ALL ACHEIVEMENTS and projects involved!!

Contact information: Email, Phone, IM e.g. Skype, WeChat, etc…

Public profile URL: Edit your public profile LinkedIn URL

Skills & expertise – min 3 skills

Background Summary & Profile Development

• Profile checklist (Additional): Add your interestAwards / certification received (Other than your

education e.g. Degree) Test scores Volunteering & causesPublications: Documents (Article), Media,

Presentation (SlideShare)

Background Summary & Profile Development

Lastly……

Make sure your profile is visible to PUBLIC

More connections = More business

Getting more connections on LinkedIn

• At least 50 connections to achieve ALL STAR profile.• Degree of connections:

• 1st Degree: People you’re directly connected to. oCan directly be connected by LinkedIn message. o E.g. Colleagues, news & existing customers, your

friends• 2nd Degree: People who are connected to your 1st-degree

connections. oCan be connected through InMail or an introduction. o E.g. Mutual friends

• 3rd Degree: People who are connected to your 2nd-degree connections.oCan be connected through InMail or an introduction. o E.g. Friends of friends

Definitions of LinkedIn’s connection

1. Networking at events2. Joining Groups3. During recommendations / endorsements of skills & expertise

among your own network

Other ways of getting more connections on LinkedIn

Thank you