1. 1. Acquire, Convert, Retain - A Guide to CRO for Everyone #BBMN
2. 2. PPC & DIGITAL MEDIA BUYING #BBMN
3. 3. VISUAL COMMUNICATION SPECIALISTS #BBMN
4. 4. CREATING MORE PROFITABLE CUSTOMER RELATIONSHIPS #BBMN
5. 5. #BBMN SEARCH & SOCIAL MARKETING AGENCY
6. 6. INTEGRATED, EFFECTIVE ONLINE MARKETING #BBMN
7. 7. ENABLING DIGITAL BUSINESS #BBMN
8. 8. SUCCESSFULLY TRANSLATING OFFLINE BRANDS ONTO AN ONLINE SPACE CLIFTON CLUB TUES 12.05.2015 #BBMN BEN HEALD SIFT
9. 9. CREATING POWERFUL DIGITAL BRANDS THROUGH MULTI- CHANNEL USER RESEARCH BATH & COUNTY CLUB THU 28.05.2015 #BBMN AL BARKER SIFT DIGITAL
10. 10. ACQUIRE, CONVERT, RETAIN #BBMN A GUIDE TO CRO FOR EVERYONE
11. 11. ppc | display | cro | analytics | training A guide to Conversion Rate Optimisation for everyone
12. 12. ppc | display | cro | analytics | training Contents Introduction to CRO 3 x Tips 3 x Tools 3 x Success Stories
13. 13. ppc | display | cro | analytics | training Introduction to CRO
14. 14. ppc | display | cro | analytics | training
15. 15. ppc | display | cro | analytics | training What is Conversion Rate Optimisation? Audience Conversions Quantitative Analysis Qualitative Research Your Website Testing
16. 16. ppc | display | cro | analytics | training Cant you just tell me what to do? Golden Rules? Proven to Work? Must Haves? Template? Principles? No You need to test, test & TEST!
17. 17. ppc | display | cro | analytics | training A useful framework Relevance Clutter Deadline USPs Reassurance Simplicity EASY PERSUASIVE +
18. 18. ppc | display | cro | analytics | training Where you can start
19. 19. ppc | display | cro | analytics | training 3 x Tips
20. 20. ppc | display | cro | analytics | training 1. Dont just see what sticks! Make sure you develop data driven testing ideas
21. 21. ppc | display | cro | analytics | training 2. Challenge the HiPPO Prioritise and build a solid business case
22. 22. ppc | display | cro | analytics | training 3. Control, test and learn A/B test. But only if appropriate
23. 23. ppc | display | cro | analytics | training 3 x Tools
24. 24. ppc | display | cro | analytics | training Quantitative Analysis
25. 25. ppc | display | cro | analytics | training Qualitative Research
26. 26. ppc | display | cro | analytics | training Testing
27. 27. ppc | display | cro | analytics | training 3 x Success Stories
28. 28. ppc | display | cro | analytics | training VS ORIGINAL +12.2% Button Call to Action
29. 29. ppc | display | cro | analytics | training ORIGINAL +50% Open Form
30. 30. ppc | display | cro | analytics | training ORIGINAL -6.5% Validation
31. 31. ppc | display | cro | analytics | training Getting Started
32. 32. ppc | display | cro | analytics | training Is there a business case for CRO? 1. What does your traffic cost to acquire? 2. What are your current main landing pages? 3. What is your current conversion rate? 4. What is the impact of a 10/30/50% conversion rate increase? Where we start
33. 33. ppc | display | cro | analytics | training Thank You!