By : Gaurav Arora

Digital Marketing Expert

Identify the goal of the content Whatever goal you’ve decided on, have it in mind before you start writing. What are you hoping your content will accomplish? Is the purpose of your article to explain how something

works, put a customer on a determined conversion path, build brand trust?

Decide on a hook Keeping the hook in mind will help you frame your article and organize it in your head.

Think like your reader Before you put fingers to keyboard, get in the mindset of your audience because your content is for them If you’re attempting to explain something, talk about it from their point of view. Which terms would they use? Where might they get confused? Put yourself in the place of your customers

and write like they would.

Get rid of distractions Log out of Facebook. Close Twitter. Stay away from YouTube

Only include what’s relevant When you start writing, keep that goal in mind so that you only include information that supports your goal. If you’re writing about how to make a good vanilla latte, then you don’t need to include a five-page summary

on the history of coffee, where the best beans are located? How to brew the perfect cup? Leave the kitchen sink at home. The more irrelevant information you include, the further you take people away from your goal and the more

you confuse them along the way.

Let yourself write You write a sentence. . . then you delete. You write three more and delete two. Then you get rid of a whole paragraph and pick at your title. Stop it! Writing and editing are two different stages of the content cycle, which means you shouldn’t attempt to do

them simultaneously. When you sit down to write, just write; don’t self-edit. Once it’s written down, then you can edit and make it sound cohesive.

Use short sentences Short sentences are easier for writers to get out. They’re also easier for readers to take in. Stick with them

and stop confusing people with overly complicated writing.

Use clear, direct titles One of the best things you can do to improve your writing is learn to write killer titles Direct titles aren’t always the most fun to write, but they do the best job of telling readers and the search

engines what your post is about.

Use your voice In order for people to care, you have to give them a little bit of you. Voice an opinion, wear your heart on your

sleeve, and write like it matters to you.

Read your content aloud If you want to improve your content, read it aloud to yourself before you publish it to the Web or hand it to a

customer. Once can get through it without stammering, trust that it’s ready.

"We love to hear from you and also eager to know about how we can serve you better. If you have any suggestions, comments or query, feel free to contact us using the best and comfortable method.“

Gaurav Arora Digital Marketing Expert

Email - agaurav167@gmail.com

+91 97298 28287 www.onlinemarketingtipz.com

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