5WaysBusinessBloggingGoesMuchBeyondSEO

Despitetheprovenbenefitsofbloggingforbusinessesofallstripes,alotofbusinessownersarestillsceptical about the effectiveness of this valuable practice. As an integral part of a solid contentmarketing strategy, blogging canmake a huge difference in terms of drivingmore traffic to yourwebsite,improvingyourconversionrates,andgeneratinghighersales.However,thetruebenefitsofbloggingarenotjustaboutsearchengineoptimisation(SEO)—theyarewaymorethanthat!

Stillthinkingwhetheryoushouldstartablogonyourbusinesswebsiteornot?Herearethe5waysbusinessblogginghasmuchmoretoitthanjustSEObenefits.

BuildYourBrand’sPersonalityThroughBlogging

Themorepeopleareabletoknowaboutyou,themoretheywillbeconfidentindoingbusinesswithyou. Having a business blog enables you to connect and interact with your target audience andproveyourcredibility.Customersoftenperformonlineresearchbeforemakingapurchasedecisionandbusinesseswithblogsthatofferhighqualityandvaluableinformationoftenattractmorevisitorsthanthosewhodonothaveone.

EstablishYourselfasa‘ThoughtLeader’

Being an authority has advantages of its own. Blogs offer the perfect platform to educate youraudience about a specific niche. People search the Internet in order to find solutions to variousissuesandifyoucanhelpthemwiththerightsolutions,undoubtedlypeoplewillkeepcomingbacktoyouformoreadvice,thusmakingyouanauthorityinyourfield.Byofferinganswerstopeople’s

questionsandsolvingtheirproblems,youcanbecomea‘thoughtleader’—atrustedexpertinyourfield.

BloggingEncouragesKnowledgeSharing

Bloggingencouragespeopletosharetheirknowledgewithothers.Withhelpofacompanyblog,youcan provide valuable information regarding specific products/ service and ask for opinions andfeedbacksthatwillhelpyouimproveyourproducts/services.Similarly, ifyoufindyourself inafix,you canask your customers to visitors for apossiblewayout. Thiswayyounotonlybuild strongcustomerrelationshipsbutalsoencouragealotofcommunications.

BuildStrongCustomerRelationships

You can communicate with the customers effectively through a company blog. Blogging allowspeople to comment and share posts on various channels. Blogging is a great way to start aconversation – you can ask for opinions, as people to write about something or even ask for asolutiontoaspecificproblem.

Bloggingalsohelpsyoucreatestrongbondswithyourcustomers.Youcanmakethemfeelspecialbythankingtheminpublicormakeyourcustomersfeelspecialbyhonouringthem.Forinstance,ifanycustomerhasbeentherewithyou fromthebeginningyoucanwriteapost inhishonourandsaythankstobeassociatedwithyouforsomanyyears.

CreateaLastingOnlinePresence

Onceyoupostcontentonyourbloganditgetsindexedbythesearchengines,itstaysthereforever!Sowheneverapersonsearchesforthatparticulartopic,therearehighchancesthatyourblogpostwillcomeupinthesearchresults.

Itistruethatbloggingrequiresyoutobeconsistentandcommitted,butifyoucancarryonbloggingdedicatedly, itwill offer benefits thatwill help you take yourbusiness to thenext level. Takeputsometimefromyourbusyscheduleandcreatesomevaluablecontentforyourcustomersandseetheamazingresults.