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Here are some great tips for creating microsites effectively for your business.
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Best Practices for Microsites
What is a Microsite?
An individual website used to…
What is a Microsite?
An individual website used to… support
What is a Microsite?
An individual website used to… supportenhance
What is a Microsite?
An individual website used to… supportenhance
supplement
What is a Microsite?
An individual website used to… supportenhance
supplementthe primary or parent website.
What is a Microsite?
Often used for… targeting niche audiences
What is a Microsite?
Often used for… targeting niche audiencesadding value to a brand
What is a Microsite?
Often used for… targeting niche audiencesadding value to a brand
entertaining
What is a Microsite?
Often used for… targeting niche audiencesadding value to a brand
entertainingengaging
What is a Microsite?
Often used for… targeting niche audiencesadding value to a brand
entertainingengaging
interacting
What is a Microsite?
Often used for… targeting niche audiencesadding value to a brand
entertainingengaging
interactingsearch engine optimization
Microsite Best Practices
1. Choosing the size and scope is very important
Microsite Best Practices
1. Choosing the size and scope is very important
1 web page or many?
Microsite Best Practices
2. Deciding on a domain name
Microsite Best Practices
2. Deciding on a domain name
Branded URLs usually have a higher
click-through rate
Microsite Best Practices
2. Deciding on a domain name
Also consider…
sub domains OR sub folders
Microsite Best Practices
2. Deciding on a domain name
Also consider…
sub domains OR sub folders
Microsite Best Practices
2. Deciding on a domain name
Also consider…
sub domains OR sub folders
microsite.yourcompany.com
Microsite Best Practices
2. Deciding on a domain name
Also consider…
sub domains OR sub folders
microsite.yourcompany.com
Microsite Best Practices
2. Deciding on a domain name
Also consider…
sub domains OR sub folders
microsite.yourcompany.com
Microsite Best Practices
2. Deciding on a domain name
Also consider…
sub domains OR sub folders
microsite.yourcompany.com yourcompany.com/microsite
Microsite Best Practices
3. Create a compelling call to action
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
3. Create a compelling call to action
Guide the user down the path
you have planned.
Microsite Best Practices
4. Tie the brand into the microsite
Microsite Best Practices
4. Tie the brand into the microsite
Place the brand name or logo on the site
Microsite Best Practices
4. Tie the brand into the microsite
Place the brand name or logo on the site
Link back to the parent website
Microsite Best Practices
4. Tie the brand into the microsite
Place the brand name or logo on the site
Link back to the parent website
Use a similar color scheme & design style
Microsite Best Practices
5. Optimize for search engines
Microsite Best Practices
5. Optimize for search engines
Use topic-specific keywords and phrases.
Microsite Best Practices
5. Optimize for search engines
Use topic-specific keywords and phrases.
Content-focused microsites often rank well in the major search engines.
Microsite Best Practices
6. Promote the site
Microsite Best Practices
6. Promote the site
Let everyone know about your new site by utilizing
Microsite Best Practices
6. Promote the site
Let everyone know about your new site by utilizing
Email Lists
Microsite Best Practices
6. Promote the site
Let everyone know about your new site by utilizing
Email Lists
Social Media
Microsite Best Practices
6. Promote the site
Let everyone know about your new site by utilizing
Email Lists
Social Media
Blogs
Microsite Best Practices
6. Promote the site
Let everyone know about your new site by utilizing
Email Lists
Social Media
Blogs
PPC Campaigns
Want to Learn More?
Download our Microsite Best Practices white
paper at:
bit.ly/1coA1W8
For more information, visit
www.ClarityQst.com or call
(877) 887-7611
