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#SMX #SMXsocial13 #23A Short & Social Video: Vine, Instagram & Beyond 15 Seconds of Fame with Instagram Video

Beyond 15 Seconds of Fame with Instagram Video

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Short & Social Video: Vine, Instagram & Beyond - 15 Seconds of Fame with Instagram Video by Kevin Shively of Simply Measured @kevinsaysthings #SMX #23A #SMXsocial13

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Page 1: Beyond 15 Seconds of Fame with Instagram Video

#SMX #SMXsocial13 #23A

Short & Social Video: Vine, Instagram & Beyond

15 Seconds of Fame with Instagram Video

Page 2: Beyond 15 Seconds of Fame with Instagram Video

15 Seconds of Fame with Instagram Video

Presenter: Kevin Shively

Twitter: @kevinsaysthings

- Sr. Marketing Manager – Earned & Owned Media

- Writer and Data Geek

- Once Watched 27 Dresses All The Way Through…It was Delightful

Page 3: Beyond 15 Seconds of Fame with Instagram Video

© 2013 Simply Measured, Inc

Overview:

1. History

2. Brand Adoption

3. Engagement

4. Top Industries & Brands

5. Tips & Tricks

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© 2013 Simply Measured, Inc

Instagram Video: Why It Happened:

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Vine launched January 24th 2013. Within 2 Weeks, they were sprouting up EVERYWHERE:

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© 2013 Simply Measured, Inc

Instagram Video: Why It Happened:

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Vine adoption was crazy:

Even though video and pics were two different “mediums”, Vine (aka Twitter) was taking mobile/visual market share away from Instagram (aka Facebook).

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© 2013 Simply Measured, Inc

Instagram Video: Why it Happened

Instagram Video added June 20th:

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© 2013 Simply Measured, Inc

Instagram Video: How it Worked

40% of Instagram Videos Posted are by BrandsSource: www.unrulymedia.com

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Instagram was prepping for their ad platform. Video was a way to double down on their offering and engage with more brands as the ground work was laid for ads.

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© 2013 Simply Measured, Inc

Instagram Video: How it Worked

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Brand Adoption Continues to Grow:

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© 2013 Simply Measured, Inc

Engagement Today: Are Brands Successful?

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© 2013 Simply Measured, Inc

Who’s Using Instagram Video?

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105 Videos Posted

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© 2013 Simply Measured, Inc

Who’s Using Instagram Video?

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33 Videos Posted

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© 2013 Simply Measured, Inc

Who’s Using Instagram Video?

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13 Videos Posted

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© 2013 Simply Measured, Inc

Tips & Tricks For Social Marketers

1. You Don’t Need to Use All 15 Seconds

2. Leverage Marketing & Advertising Content

3. Don’t Overthink it

4. Keep it Fun

5. Keep it Pretty

6. Measure Everything (You had to see this coming right?)

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Connect

@simplymeasuredwww.simplymeasured.com/blog

@kevinsaysthings