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Rather than wait “to be found,” a growing trend among law firms is to reach out to key prospects to invitation-only events with the goal of connecting prospects and attorneys face-to-face. Industry specific conferences offer a natural and effective environment for these kind of intimate and even casual exchanges to take place. However, while conferences offer marketing support for sponsors, it’s optimal for the firm to take on a more aggressive role in marketing these events itself. We will show how to promote attendance and lead generation at events such as these via interactive channels. We will walk through a basic strategy for generating awareness and attendance, as well as capturing emails from interested prospects. While these interactive tactics are applicable for almost any industry, we’ll walk through how to create strategy and implementation specifically for the legal industry. Targeted outreach around an event heralds a new wave of interactive legal marketing as law firms migrate from the waiting to be found, to initiating the conversation.
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BEYOND EMAILS Engaging Prospects Via Event Marke3ng To Drive A7endance & Prospect List Building Legal Marketing Technology Conference West l Max Thomas l 10.16.14
DOWNLOAD this presenta3on:
bit.ly/LMAevents
HELLO! Official business
CEO and Founder
@thundermax linkd.in/maxthomas
thunderac3ve.com/blog @ThunderMax
YAY! AN EVENT!
ALRIGHT! LET’S GET SOME LEADS!
WE’RE READY! WE GOT OUR BOOTH!
WAIT! WHAT HAPPENED?!#
CAMPAIGN GOALS Chances are they are something like:
• Face to Face Mee3ng • Content Informa3on Download • Request for More Informa3on
GET SPECIFIC.
TARGET AUDIENCE ● Define your target customer
● Be as specific as possible ● Where do they hang out online?
LISTEN Social tools
LISTEN Old fashioned snooping
LISTEN Old fashioned snooping
INSERT PROSPECT OR COMPETITOR
HERE!
LISTEN Old fashioned snooping
LISTEN Old fashioned snooping
INSERT COMPETITOR
WEBSITE HERE!
LISTEN Old fashioned snooping
LISTEN Old fashioned snooping
INSERT COMPETITOR
WEBSITE HERE!
LISTEN Old fashioned snooping
INSERT COMPETITOR
WEBSITE HERE!
CONTENT What will make our prospect smile?
White Paper / Face-‐to-‐Face Mee3ng
TACTICS How do we achieve our goals?
TACTICS Reach out to influen3al blogs & sites
TACTICS Targeted Google Adwords
TACTICS Targeted Linkedin Ads
METRICS How do we measure results?
MEASURE Tracking
MEASURE Tracking
MEASURE Tracking
MEASURE Dynamic Call Tracking
MEASURE Actual face to face mee3ngs at event
Q & A
MAX THOMAS Founder & CEO
@thundermax
@ThunderMax linkd.in/maxthomas
thunderac3ve.com/blog
DOWNLOAD this presenta3on:
bit.ly/LMAevents
