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Bianca Cirimele, BA, MA
Professional Portfolio
Purebred Communications & Marketing Specialist
Print Marketing Materials
Print Marketing Samples
Online User Experience & Websites
Complete Redesign of Rehabilitation Center Website
Desktop preview
Complete Redesign of Rehabilitation Center Website
Mobile optimized with user friendly menu
Complete Redesign of Rehabilitation Center Website
Persona specific contentfunnels Goal orientated click path guidance
Sample Month ReportFebruary 2016
Lead Acquisition Landing Pages
Used for Adwords, retargeting and business development
Q1 of 2016 inpatient addiction treatment admits from organic web
Video Marketing & Media
https://youtu.be/waj0bF732oI
https://youtu.be/cx3grVQgX0w
Addiction Treatment Commercials
E-mail Marketing
Call Center Nurture Funnel
Call Center Nurture Series
Continued
∗ Sent to leads submitted a web form but did not book an appointment
Lead Recapture Campaign
∗7,000 sent through Infusionsoft∗29% open rate∗7% click through rate∗1.9% form conversion ∗138 warm leads to be nurtured over 19 days∗Campaign Direct Costs: $0
Results 2 days after launch
E-Newsletter Marketing
∗ 4/1/15-05/1/15∗ Total Opt Ins: 2,011∗ Total Opt Outs: 13
Amen Clinics Newsletter
Daniel Amen Nurture Series
∗ 3/1/15-5/1/15∗ Total Opt Ins: 739∗ Total Opt Outs: 478∗ Net Total subscribers: 134,220
Daniel Amen Newsletter
Tana Amen Nurture Series
∗ 4/1/15-5/1/15∗ Total Opt Ins: 467∗ Total Opt Outs: 45∗ Net Total subscribers: 12532
∗ NOTE: Prior to funnel implementation, Tana averaged 20 – 30 opt outs per week.
∗ After funnel reduced to 4 opt outs
Tana Amen Newsletter
Brain Fit Life Nurture Funnel
Brain Fit Life Sample E-mails
Salesforce E-mail Templates
Social Media Marketing
Sample Social Media Post
∗ For a highly targeted online media buy, you could easily spend $10 CPM, so for Facebook and Twitter impressions (highly, highly targeted) we use a $10 Cost Per Thousand.
∗ Divide the reach by 100 to get Equivalent Media Value (EMV).
∗ PTSD Post EMV: $84,008.96
Equivalent Media Value
Social Media to e-Commerce StoreSample Month
Reputation Management
∗ All customers uniformly take satisfaction survey after last appointment
∗ Anyone who completes this report with a 4 or 5 star review is automatically prompted by e-mail to share their review to Yelp and Google Plus.
∗ If they do not open that initial e-mail, they will receive a reminder e-mail in 2 days. If they fail to open the first 2 e-mails, they will be prompted a third and final time to share their review to Yelp and Google Plus.
Automated Feedback Capture System
Sample Feedback Request E-mail
∗ 4 and 5 star reviews shared on social media automatically or manually
∗ Reviews automatically to websites for potential clients to see
∗ 498 reviews on aggregated review landing page
Amplification of Positive Feedback
1 star Yelp reviews flagged and removed
Review landing page to Yelp Conversions
Feedback Capture Increased
Feedback Ratings Increased
Sentiment Valance Improved
Contact Bianca• (650) 455-1932• [email protected]• https://www.linkedin.com/in/californiamarketingspecialist
