Black Friday, Cyber Monday and the Digital Video advertising opportunity

November 2014

Simon Baptist

Black Friday, Cyber Monday & the Digital Video Advertising

Opportunity in the UK

Black Friday, Cyber Monday & Video Advertising

Intro

Recently, I had the chance to present some

thoughts about trends and opportunities to a

major media agency in London. I decided

to take a look at:

• How people are going online to do their

Christmas shopping in the UK,

especially on Black Friday and Cyber

Monday

• The growth of Digital Video advertisingSimon Baptist,

Creating international growth through culture,

marketing, relationships & strategy


What’s this

about Cyber

Monday being

a thing in the

UK now?


More and more people are skipping the lines and doing their Christmas shopping online


The US ‘Holiday Season’ online shopping trends have jumped the Atlantic


Including and especially, Cyber Monday!


Talk to me

about Digital

Video

advertising!


Digital video is rapidly becoming the single most valuable channel for engaging consumers


In the US, the TV to Digital Video ad spend mix continues to evolve rapidly

Sources: eMarketer, ZenithOptimedia, MediaPost, US

Data

Digital ad spend belongs

to the TV guys – and it

will all bought digitally


And when people go online, they watch digital video


Putting it another way, the audiences watching digital video are fast becoming a compelling size


And the ad ££’s are following the eyeballs

£0.2

£0.3

£0.7

£1.0

£1.3

2012 2013 2014 2015 2016 *Source eMarketer, UK Study.

UK Video Spend (B)

UK Video Viewers (M)

32.6 34.9

36.9

38.5

39.9


And don’t forget when people connect with digital content, they are doing it on mobile


MASSIVE AUDIENCE

In the UK, especially on Black Friday & Cyber Monday, people

are going online in droves to do their Christmas shopping

TUNING INTO WATCH VIDEO

When people go online, more and more of them are watching

more and more video (on both desktop and mobile)

PERFECT STORM

Of a scale audience available for digital video advertising


Adknowledge Solutions for Digital Video

The #1 native video and

video seeding platform

according to comScore

Smarter way to buy ads on

YouTube with transparent, precise

TV-like targeting

Advanced targeting with both

self-serve and fully-managed

solutions

Relevancy that delivers:

• 75% higher CTRs

• 50% higher completion

rates

Advanced targeting on mobile:

• 22% lift in conversion rates

• CPIs and CPCs were

reduced by up to 15%

• 20% Guaranteed Earned

Media

• 36% Average Earned Media

• 4.7% Average CTR

Native YouTube Facebook


Working with the World’s Smartest Advertisers

Delivering performance

for brands and direct

response advertisers

Most of AdAge Top 100 advertisers.

Global Footprint – Offices around the

world. Campaigns in over 50 countries.


Simon Baptist, Creating international growth through culture,

marketing, relationships & strategy

https://www.linkedin.com/in/simonbaptist

https://twitter.com/simon_baptist

https://www.linkedin.com/in/simonbaptist

https://twitter.com/simon_baptist

Marketing

Black Friday, Cyber Monday and the Digital Video advertising opportunity