THINK SMART. ACT BOLD.

OUR GOAL IS

REVENUE

REVENUE MAPPING

CONTENTVALUABLE

UNIQUE

RELEVANT

SEARCHINBOUND LINKS

SOCIAL SHARES

PHRASE FOCUSED

SOCIALPOSTS

SHARES

VIRAL

E-MAILCONTENT

SEGMENTS

AUTOMATION

CONTENT

SEGMENTS

PROFILES

PPCLANDING

PAGES

SALESFOLLOW UPS

TRADITIONALTRADE SHOW

DIRECT MAIL

WORKSHOPS

VALUE IS KING

Help me solve a problem

Teach me something new

Tell me a story

Show me something I’ve never seen before

Make me laugh, or cry, or cheer

PERSONA FOCUSED VALUE

If it doesn’t fit their need,

it is a huge hole in your funnel.

KNOW YOUR AUDIENCEGo deep and don’t guess.

The best place to hide

a dead body is page 2

of search results

Know What Matters

REVENUE MAPPING

Let’s bring it all together.

HOW TO

CREATE UNIQUE &

ENGAGING CONTENT.

Recap: Why content?

SEARCH OPTIMIZATION

BUILD AUTHORITY

EARN TRUST

STAY ENGAGED

LEADS & SALES

GREAT CONTENT

INBOUNDLINKS

SEARCHRANK

SOCIALREACH

E-MAILLISTS

WHERE GREAT

CONTENT HAPPENS

Valuable

Unique

Targeted

How great content is made

1. Know your AUDIENCE

2. Leverage your EXPERTISE

3. Have ACCOUNTABILITY

4. Distribute, Optimize, &

ENGAGE

KNOW YOUR AUDIENCE

Write for your target audience

because if you write for everyone, you’re

writing for no one.

They are in the e-commerce industry.

Their position is CIO.

Their pain: website doesn’t integrate with the ERP or

inventory management and provide valuable reports.

CHOOSE ONE OR MORE

Their need is right now.

audience

How real-time inventory trackingImproves the e-commerce experience.

TARGETED &VALUABLEARTICLE

DOWNLOAD

2015 e-commerce survival guide

RELEVENTE-BOOKDOWNLOADENTER YOUR E-MAIL

audience

CREATE CONTENT YOUR

AUDIENCE LOVES

audience

There are tons of different types of media to

leverage:

- Blog/ editorial

- E-books

- Articles

- How-To Lists

- Video

- Whitepapers

- Case Studies

- Calculators/ tools

TARGET, TARGET, TARGET.Create Specific Focuses

LEVERAGE YOUR

EXPERTISE

You are subject-matter experts, own it.

No one wants to be sold to, they want someone to solve

their problem.

Your service fills a need because of your expertise.

Leverage it.

You’ve done the work of identifying and solving their

issues.

DON’T SELL, SOLVE.

expertise

LEVERAGE EXPERTISE

expertise

Give your readers something that adds value

immediately.

- Help them sell more

- Teach them to improve their process

- Save them time

HOLD YOURSELF

ACCOUNTABLE

If you fail to plan, you plan to fail.

CONTENT PLANNING

accountability

Create a calendar and follow through.

DEDICATE TIME

accountability

Set yourself and your team up for success

by setting aside time for content creation,

and stick to it.

DISTRUBUTION CHANNELS

Hootsuite/ Buffer

Twitter/ LinkedIn / Facebook

ShareThis / Stumbleupon

DISTRIBUTION

distribution

GET SOCIAL

Build your reach with your own content, curated and interaction.

Follow and engage with influencers.

Ask employees to participate.

Use #hashtags.

distribution

THINK SMART. ACT BOLD.