A new revenue model for online content

The Internet wants to be Free98% + of content accessed for free

Problem: existing revenue models fail most content owners.

Content sharing through social media increases the distance between creators and consumers affecting their ability to engage and monetize their content.

Content Creator

Content Consumers

£/$/€

Who has this problem?

• Filmmakers

• Artists

• Photographers

• Musicians

• Writers

• Content Aggregators

Bolster Solutions Directly earn the content creators money:

Micro digital purchasing

Micro – support

Ecommerce (merchandise)

Grow their customer base with audience/ loyalty building features

Promotion (“what's next”, “here is more”)

Engagement tools (follow/message/comment)

1. A Bolster Button is embedded in online content (video, photos, music etc)

2. It links to a set of tools

Bolster Technology

3. These allow consumers to make purchases, support content and interact with content owners.

What’s in it for everyone

Content Owners Consumer Bolster

• Revenue

• Growing customer base

• Validation

• Analytics/engagement

• Exclusive content

• Exclusive

merchandise

• Enrichment

• Engagement

• Insight

• Share of revenue

• Transaction fees

• Potential subscriptions

Revenue Model

Customer CreatorBolster

Primarily a revenue share on large numbers of modest transactions between content creators and content consumers

5% commission

£2.00 -5.00

£0.50 txn fee

£0.50 – 4.00

£12.00 – 30.00

Subscription ??

•Digital Purchase/ Micro Support

• Merchandise

E-commerce

Micro donation sites

Content Sites

Market Positioning:Bolster directly addresses a large untapped marketand complements three existing services.

Company Growth

Current status• Global market

identified• Initial customers

identified• MVP developed• Customer pilot

testing

2013: Concept 2014: Demonstration

£150k investment

2015: Revenue and growth

Dec 2014 status• Technology enhanced and

optimized • Mature route to market

strategy• Solution demonstrated

over multiple markets• Strong customer

engagement

Financial

Cashflow (£k) 2014

Q1 Q2 Q3 Q4 TOTAL

Staff 14 21 27 30 91

Overheads 3 3 5 5 15

External 10 3 5 6 24

Total 27 27 36 40 130

• £150k investment sought to fund demonstration of technology and establish market traction.

• Subsequent funding required for scale up and revenue generation

• Turnover targets: £10m in 5 years, £50m in 10 years

TeamFounder/Managing Director: Felix GilfedderFelix has founded three successful technical digital start ups, F+ Media an online video production company, Popcorn Horror, a horror content mobile phone app and Bolster.

Programmer: Stephen MurdockProgrammer: Juan Salamanca Marketing: Cara ClarkDesigner: Jaco Justice

10 million – 2018 50 million - 2020