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Brand Messaging
Knowing Your Audience and Putting it in Writing
KNOW YOUR AUDIENCE
What are the emotional benefits you bring to your clientele?
• My current clientele want/need…
• My current clientele worry about…
• My current clientele value…
• My current clientele enjoy…
KNOW YOUR AUDIENCE What are the tangible benefits you bring
to your clientele? • My current clientele pay me to provide…
• The listed services we provide…
• The products/services we explicitly sell are beneficial because…
KNOW YOUR AUDIENCE What is your client’s worldview?
What do they value? Why do they value these things?
• Financially: Money or Time?
• Environmentally: Industry or Nature?
• Sociologically: Traditional or Progressive?
• Politically: Right Wing or Left Wing?
KNOW YOUR AUDIENCE
Write a List of Topics for Your Audience • What lifestyle problems can you help
them solve? • How does your business fit into their
lifestyle? • How do your brand values fit into their
lifestyle?
