Branding for Makers

Things to Think About

Is There a Market?

Does your product solve a problem?

At a price point that your target customer will pay?

What are you branding?

Product or Company?

Do You Ever Plan to Have Another Idea?

What Differentiates Your Product?

What Information Do Customers Need to

Understand Your Product?

Do You Know the Packaging, Content, and Display

Requirements (Opportunities)?

Branding Philosophy

(Strategy)Ideas

vs.

(Tools)Things

Who are you?

What do you do?

Why does it matter?

Logo

Word Mark

Typography

Color Palette

Personality

Clarity

Ease of Use

Brand Promise

Support Policy

Where are you making a

Difference?

Not: What do you want ?

What do you want

to Achieve?

Wasted.

If you don’t know, the money you spend on your social media campaign will be

A brand is not . . .

your brand is . . .

an emotional connection

a relationship

honesty

(authenticity)

consistencyhuman

promises

fulfillment.

be honest.

be yourself.

be sure you know where

you want to go