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MarketingAverage modern human has 8 second attention
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Companies need to "Stop Selling"
Instead, they need to "Show up, Engage, Advocate"
STRATEGIES NEED TO EVOLVE
Casual Games, which combineboth of these elements, are one of
the most effective tools inadvertising. People deliberately
allow themselves to be immersedin the brand while playing games.
Games have huge potential for advertising
ABOUT HALF OF MOBILE USERS SPEND UP TO 200 HOURSPLAYING GAMES EVERY YEAR
"Casual games should be the main focus of any advertisertoday. If you look at the numbers now that the average
person spends seven hours playing casual games a weekvs. 27 hours watching TV, and then see that advertising in
casual games is less than $1 billion and TV is over $200billion, it's clear that somebody is getting ripped off and
somebody is getting a good deal."
N O L A N B U S H N E L L - F O U N D E R O F A T A R I ( 2 0 0 8 )
Branded Games
Increase engagement
Capture target audience
Social interaction via sharing
Brand awareness and exposure
Connect emotionally
Generate leads
Amplify ROI
IMMENSE POTENTIAL FOR YOUR BRAND
Case Study: Tic Tac Mints
The game featured in Tic Tac's spring festival tours. Millennials, who are big onself-expression and interaction via social media, were successfully targeted.
PEOPLE COULD CREATE CUSTOM MINT PACKS & SHARE THEM VIA SOCIAL MEDIA
Case Study: Tissot
Tissot was a proud sponsor of RBS 6 Nations Rugby Championship Tournament. With abranded casual game, they capitalized on the competitive and social nature of thesport. to increase brand exposure.
RUGBY FANS COULD PLAY THEIR TEAM, OUTDO EACH OTHER, AND WIN A WATCH
Case Study: Disney XD
Disney XD launched their on-demand streaming app with games featuring belovedcartoon characters. Games increased connection of fans with beloved characters. Theyalso drew people who were not yet fans into the characters' universe.
FANS OF DISNEY HAD A MORE INTERACTIVE WAY TO CONNECT WITH CHARACTERS
Case Study: Kia Motors
Kia developed a plinko-type game which lured people to their exhibition booths. Instantgratification after playing the game made people associate the brand with a positiveemotion. Lead generation potentially resulted to massive sales nationwide.
VISITORS WERE DRAWN TO KIA'S EXHIBITION BOOTHS AND WON INSTANT PRIZES
Cross-platform
Build game only once, works across platforms
Works on smartphones, tablets, PCs, Smart TVs
Supported by iOS, Windows, Android, Linux, etc.
Time and cost of development significantly less
ALL DEVICES, ALL OPERATING SYSTEMS
Superior Quality
Uncompromised quality
Stunning graphics
3D capability
Complex gameplay possible
ON PAR WITH DESKTOP AND NATIVE COUNTERPARTS
No App Store Needed
Play without leaving website/portal
Inherent shareability, linkability
Instant gratification for users
Greater control over payments, updates, analytics,
etc. for publisher
SEAMLESS EXPERIENCE, BETTER CONTROL
HTML5 is the only platform thatmeets the demands of
advertisers in the digitalage. HTML5 games will help
define the future of marketing.
Interested to outsourceyour branded gamesdevelopment?
Visit marketjs.com
Some of the brands we've worked with
or email [email protected]