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Branded Games The Dark Horse in Digital Advertising

Branded Games - The Dark Horse in Digital Advertising

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BrandedGamesThe Dark Horse in DigitalAdvertising

Global Ad SpendingTotal media ad spending will hit the US$ 600B mark in 2017

MarketingAverage modern human has 8 second attention

span

Companies need to "Stop Selling"

Instead, they need to "Show up, Engage, Advocate"

STRATEGIES NEED TO EVOLVE

Digital Is The Way To Go

But Everybody's Doing ItHOW WILL AN AD ENGAGE PEOPLE IN THIS VAST OCEAN OF DIGITAL MEDIA?

What Powerful Ads Have in Common

SENSORY ELEMENT

SENSE OF COMMUNITY

+

Casual Games, which combineboth of these elements, are one of

the most effective tools inadvertising. People deliberately

allow themselves to be immersedin the brand while playing games.

Games have huge potential for advertising

ABOUT HALF OF MOBILE USERS SPEND UP TO 200 HOURSPLAYING GAMES EVERY YEAR

"Casual games should be the main focus of any advertisertoday. If you look at the numbers now that the average

person spends seven hours playing casual games a weekvs. 27 hours watching TV, and then see that advertising in

casual games is less than $1 billion and TV is over $200billion, it's clear that somebody is getting ripped off and

somebody is getting a good deal."

N O L A N B U S H N E L L - F O U N D E R O F A T A R I ( 2 0 0 8 )

Branded Games

Increase engagement

Capture target audience

Social interaction via sharing

Brand awareness and exposure

Connect emotionally

Generate leads

Amplify ROI

IMMENSE POTENTIAL FOR YOUR BRAND

Case Study: Tic Tac Mints

The game featured in Tic Tac's spring festival tours. Millennials, who are big onself-expression and interaction via social media, were successfully targeted.

PEOPLE COULD CREATE CUSTOM MINT PACKS & SHARE THEM VIA SOCIAL MEDIA

Case Study: Tissot

Tissot was a proud sponsor of RBS 6 Nations Rugby Championship Tournament. With abranded casual game, they capitalized on the competitive and social nature of thesport. to increase brand exposure.

RUGBY FANS COULD PLAY THEIR TEAM, OUTDO EACH OTHER, AND WIN A WATCH

Case Study: Disney XD

Disney XD launched their on-demand streaming app with games featuring belovedcartoon characters. Games increased connection of fans with beloved characters. Theyalso drew people who were not yet fans into the characters' universe.

FANS OF DISNEY HAD A MORE INTERACTIVE WAY TO CONNECT WITH CHARACTERS

Case Study: Kia Motors

Kia developed a plinko-type game which lured people to their exhibition booths. Instantgratification after playing the game made people associate the brand with a positiveemotion. Lead generation potentially resulted to massive sales nationwide.

VISITORS WERE DRAWN TO KIA'S EXHIBITION BOOTHS AND WON INSTANT PRIZES

HTML5 is the platform of choice for branded gamedevelopment

NO APP STORE NEEDED

HTML5 GAMES HAVE TREMENDOUS ADVANTAGES

SUPERIOR QUALITYCROSS-PLATFORM

Cross-platform

Build game only once, works across platforms

Works on smartphones, tablets, PCs, Smart TVs

Supported by iOS, Windows, Android, Linux, etc.

Time and cost of development significantly less

ALL DEVICES, ALL OPERATING SYSTEMS

Superior Quality

Uncompromised quality

Stunning graphics

3D capability

Complex gameplay possible

ON PAR WITH DESKTOP AND NATIVE COUNTERPARTS

No App Store Needed

Play without leaving website/portal

Inherent shareability, linkability

Instant gratification for users

Greater control over payments, updates, analytics,

etc. for publisher

SEAMLESS EXPERIENCE, BETTER CONTROL

HTML5 is the only platform thatmeets the demands of

advertisers in the digitalage. HTML5 games will help

define the future of marketing.

Interested to outsourceyour branded gamesdevelopment?

Visit marketjs.com

Some of the brands we've worked with

or email [email protected]