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Brand must endure and profit. Branding communicates unique benefits. Brand building starts with Identity. Brand must remain true, or loose it’s identity.
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Branding Your Business
Brand Identity
CoreValues
Purpose Image
SharedValues
PersonalityPerformance
ORANGE COUNTY CHAMBER OF COMMERCE www.orangeny.com
Branding Your Business
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What is Brand?
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The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised – David Ogilvy.
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Branding is a promise delivered. Marketing is an integral part of your brand.
Strategies are based on your brand identity, values and voice.
Branding and Marketing.
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Brand Identity.
Brand Identity
CoreValues
Purpose Image
SharedValues
PersonalityPerformance
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Brand Stories.
Promise
Bella Inizio Farm On Balance SearchBolta LLC
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Bella Inizio Farm
Promise
BackgroundHaving started her career in horse jumping, Jena made the transition over to thoroughbred horse racing.
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Bella Inizio Farm
Promise
ObjectiveEffectively communicate Antonucci as an accomplished trainer in the competitive world of horse racing.
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Bella Inizio Farm
Promise
Profile Image
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Bella Inizio Farm
Promise
Brand Image
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Bella Inizio Farm
Promise
Brand Development
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Bella Inizio Farm
Promise
Content
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On Balance Search
Promise
BackgroundAlthough a successful legal recruiter, Shari Davidson did not have an identity that effectively communicated her brand.
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On Balance Search
Promise
ObjectiveCreate a brand identity and image that accurately reflects Shari’s approach and values as a career search consultant.
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On Balance Search
Promise
Brand Image
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On Balance Search
Promise
Brand Development
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On Balance Search
Promise
Market Plan
Objective To generate awareness about On Balance Search Consultants. To raise awareness about how career tips that impact lawyers and law firms. To increase awareness in the Metro New York DMA about On Balance services.
Strategy - Generate awareness about the services from On Balance Search.
Tactics Search Engine Marketing will enhance visibility using specific keywords and
images (career, best practices, leadership, etc.).along with weekly blog posts. Re-purpose content about
Services offered (succession planning, career tips, etc.)Testimonials News & Press
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Bolta LLC
Promise
Background / ObjectiveCreate a new brand and identity about a new medial treatment that reduces nerve pain.
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Bolta LLC
Promise
Brand Identity
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Bolta LLC
Promise
Brand Development
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Bolta LLC
Promise
Brand Development
Boltallc.com
Boltallc.com
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Bolta LLC
Promise
Brand Development
Electronic Signal Treatment The science of physics produces chemistry.
This FDA cleared treatment involves the combination of electrosignaling technology (EST) with an integrated nerve block (INb). The combined electrosignaling and modified block has produced favorable outcomes.
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Brand.
Promise
Summary
Brand must endure and profit.
Branding communicates unique benefits.
Brand building starts with Identity.
Brand must remain true, or loose it’s identity.
Promise
Optimizing Connections. Building Relationships.
Hudson Valley Media @AndrewCicconeHudson Valley Public Relations hudsonvalleypublicrelations.com
