70 71

TOP 100 Most Valuable Chinese Brands 2014

Category

Insurance

Alcohol

Real Estate

Airlines

Insurance

Alcohol

Home Appliances

Health Care

Airlines

Consumer Electronics

Alcohol

Home Appliances

Real Estate

Real Estate

Home Appliances

Technology

Apparel

Technology

Food & Dairy

Technology

Alcohol

Alcohol

Health Care

Cars

Alcohol

Brand ValueUS$ Mil.

2,361

1,977

1,921

1,878

1,723

1,722

1,657

1,610

1,598

1,586

1,450

1,443

1,337

1,295

1,214

1,172

1,170

1,106

1,012

996

937

923

841

780

764

Brand Value % Change 2014 vs. 2013

New

New

New

8%

New

40%

2%

50%

5%

-19%

-53%

10%

New

New

13%

-2%

New

New

42%

New

-66%

New

86%

New

13%

Brand Contribution

2

3

3

3

2

5

3

4

3

2

4

4

3

3

3

5

4

4

5

3

4

4

3

1

4

TOP 100 Most Valuable Chinese Brands 2014

Category

Telecom Providers

Financial Institutions

Technology

Financial Institutions

Technology

Financial Institutions

Financial Institutions

Oil & Gas

Oil & Gas

Insurance

Insurance

Alcohol

Telecom Providers

Financial Institutions

Food & Dairy

Financial Institutions

Telecom Providers

Airlines

Financial Institutions

Insurance

Food & Dairy

Health Care

Food & Dairy

Technology

Real Estate

Brand

China Mobile

ICBC

Tencent

China Construction Bank

Baidu

Agricultural Bank of China

Bank of China

PetroChina

Sinopec

China Life

Ping An

Moutai

China Telecom

China Merchants Bank

Yili

Bank of Communications

China Unicom

Air China

China Minsheng Bank

CPIC

Mengniu

Yunnan Baiyao

Shuanghui

Lenovo

Vanke

Brand

PICC

Yanghe

Poly Real Estate

China Eastern Airlines

New China Life

Tsingtao Beer

Gree

Tong Ren Tang

China Southern Airlines

Suning

ChangYu

Haier

Country Garden

Evergrande Real Estate

Midea

Sina

Belle

360

Bright

NetEase

Wu Liang Ye

Luzhou Laojiao

CR Sanjiu

BYD

Snow Beer

Brand ValueUS$ Mil.

61,399

39,658

33,879

25,510

19,986

19,318

13,636

13,433

13,133

12,702

11,128

10,504

8,168

6,785

5,068

4,906

4,404

3,653

3,416

3,396

3,105

2,990

2,679

2,585

2,547

Brand Value % Change 2014 vs. 2013

21%

-2%

68%

6%

-12%

12%

0%

12%

5%

-12%

5%

-19%

-5%

0%

86%

-1%

6%

12%

New

-2%

30%

72%

60%

15%

New

Brand Contribution

4

2

4

2

5

2

2

2

2

3

2

4

4

2

5

2

2

3

2

2

5

4

3

3

3

Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.

TOP 100 Most Valuable Chinese Brands 2014

72 73

TOP 100 Most Valuable Chinese Brands 2014

Category

Education

Alcohol

Personal Care

Travel Agency

Financial Institutions

Real Estate

Airlines

Jewelry Retailer

Apparel

Alcohol

Apparel

Home Appliances

Real Estate

Food & Dairy

Alcohol

Real Estate

Hotels

Jewelry Retailer

Financial Institutions

Real Estate

Furniture

Real Estate

Apparel

Apparel

Apparel

Brand ValueUS$ Mil.

754

720

718

718

604

595

572

554

552

518

458

457

454

450

430

424

421

404

391

370

363

353

338

314

312

Brand Value % Change 2014 vs. 2013

New

20%

New

47%

New

New

9%

New

New

-11%

-62%

New

New

14%

New

New

New

New

New

New

New

New

8%

-30%

New

Brand Contribution

4

4

2

2

1

3

2

4

4

5

3

4

2

5

3

3

4

4

2

2

4

1

3

3

4

TOP 100 Most Valuable Chinese Brands 2014

Category

Food & Dairy

Real Estate

Home Appliances

Alcohol

Catering

Apparel

Home Appliances

Travel Agency

Hotels

Alcohol

Personal Care

Technology

Insurance

Hotels

Jewelry Retailer

Apparel

Apparel

Catering

Apparel

Alcohol

Hotels

Jewelry Retailer

Home Appliances

Education

Food & Dairy

Brand ValueUS$ Mil.

308

294

280

268

259

258

253

252

239

234

218

208

202

201

164

162

158

152

146

142

141

139

135

134

132

Brand Value % Change 2014 vs. 2013

New

New

New

New

New

-60%

New

New

New

New

New

New

New

New

New

New

-45%

New

New

New

New

New

New

New

New

Brand Contribution

4

1

2

3

4

3

4

2

4

3

4

3

1

4

4

4

2

3

3

5

4

4

4

4

3

Brand

New Oriental

Harbin Beer

Dabao

Ctrip

Industrial Bank

Longfor

Hainan Airlines

Lao Feng Xiang

Tata

Yanjing Beer

Metersbonwe

Robam

Gemdale

Fulinmen

Gujing Gong Jiu

R&F Properties

Home Inn

Eastern Gold Jade

China Everbright Bank

Soho China

Suofeiya

Greentown China

Anta

Youngor

Daphne

Brand

Sanquan

China Overseas Property

Hisense

Swellfun

Quanjude

Septwolves

Supor

CITS

Hanting

Pearl River

ZhongHua

Sohu

China Taiping

Huatian Hotel

Ming Jewelry

Aokang

Semir

Yonghe King

Bosideng

Great Wall

Jinjiang Inn

Lao Miao

Macro

Xueersi

Yashili

TOP 100 Most Valuable Chinese Brands 2014

Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.