TOP50 1 2 3 4 5 7 8 9 10 11 12 13 14 15 16

1718

1920

2122

2324

2527

39 2840 2941 3042 31

43

32

44

33

45

34

46

35

47

36

48

37

49

38

506

TOP 10 BRANDS

Banks comprise 24 percent of the total number of brands in the Top 50

US $6,373 Mil. US $6,153 Mil. US $5,882 Mil. US$2,145 Mil. US$2,042 Mil. US$1,939 Mil. US$1,767 Mil. US$1,669 Mil. US$9,918 Mil. US $8,285 Mil.

24%

11 CATEGORIES

BIGGEST CATEGORY

12 BrandsBanks

8 BrandsReal Estate

7 BrandsPersonal Care

4 Brands

1 Brand

2 Brands

Retail

Airlines

Soft Drinks

7 BrandsTobacco

4 BrandsFood & Dairy

3 Brands

1 Brand

1 Brand

Telecom Providers

Entertainment

Home Care1%

1% <1%

2%

13%

5%

2%

5%

23%

5%

43%

% of Total Value of BrandZ™ Top 50 Most Valuable Indonesian Brands

FMCG BRANDS LEAD BRAND CONTRIBUTION The top names in the ranking for Brand Contribution are led by household names in food, drink and personal care.

www.brandz.com

5

45

455

45

55

Brand Contribution (BC) measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest

Compiled by GroupM. Historic sources: eMarketer, Portio Research, comScore, Akamai

US $402 Mil.

US $1,039 Mil.

US $110 Mil.

US $659 Mil.

US $949 Mil.

US $354 Mil.

US $1,767 Mil.

US $5,882 Mil.

US $267 Mil.

US $484 Mil.

The average innovation score for brands in the Indonesian Top 50 is 103.

‘Sets trends’ score

139

120119119

116116

INNOVATION DRIVES SUCCESS The top six brands indexed according to consumer perceptions that they ‘set trends’ are from five different sectors.

BRICKS-AND-MORTAR RETAILERS MAKE STRONG SHOWING

HUGE DIGITAL POTENTIAL AS INTERNET PENETRATION GROWS

Brand ValueUS $2,145 Mil.

6

26

Brand ValueUS $461 Mil.

23

Brand ValueUS $398 Mil.

26Brand ValueUS $323 Mil.

30

Internet Penetration

2012 2013 2014 2015 (est.)

24%29%

33%36%

2012 2013 2014 2015

Smartphone Penetration

10.6%17%

24%29%