Do’s and Don’ts in Bridging the Gap between Print + Digital.The following slides address usage of QR Codes; however it can be applied to most solutions linking print to digital.

Do: Have a reason to use a QR code.

Don’t: Use a QR code just because you

feel you need to have one.

Do: Have a mobile optimized landing page.

Don’t: Send users to a bad site.

Do: Consider where you place a code.

X X

Don’t: Place codes in dangerous areas.

Do: Use it to connect you print to digital

appropriately.

Don’t: Place it on a website. Really?!?

Do: Use quick/simple forms when

collecting information.

Don’t: Require too much information where

users are discouraged from moving on.

Do: Send users directly to where they

can obtain the information promised.

Don’t: Make users hunt for information.

Do: Use it to connect people to people,

people to products, people to service.

Don’t: Use it to manipulate or deceive.

Do: Be creative and have a little fun.

Don’t: cover necessary parts where it

becomes ineffective.

Bridging the gap between print and digital continues to grow. Here are a few solutions to watch for as we move forward.

Cecilie Burleson, Online Sales ManagerWest Hawaii Todaycburleson@westhawaiitoday.com