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For our account planning class, we had to create an innovative brief to present to our 'creative team.' Our team's client was Budweiser and our idea was to expand upon Budweiser's story of American patriotism by using content creation to engage in a national discussion of growing diversity in America. We hoped to appeal to a wider audience of Budweiser drinkers.
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What do you think of when you hear
BUDWEISER
AMERICA HAS CHANGED
BEER EXPERIENCE
MILLENNIALS
SENSIBLE
SENSIBLE
GROUNDED
SENSIBLE
GROUNDED
PRACTICAL
Budweiser needs to give their drinkers something to believe in.
PRIDE
Budweiser is updating their story of America.
Let’s get people proud to be a part of that America.
MILLENNIALSlike to have a voice.
Budweiser creates a platform for their voice.
Grab their attention
50%of marketing budget to make badass content.
LET’S MAKECRAZY COOL
STUFF
