Building a Powerful LinkedIn in 10 Steps

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LinkedInUGBA 198Haas School of BusinessUC Berkeley

LinkedIn at a GlanceLaunched in 2003300+ million registered users187M monthly active usersWho use LinkedIn?Job seekers, professionals, college studentsRecruiters, talent acquisition, hiring managersSales force, B2B (business to business) companies

2Why LinkedIn?Earlier you start the betterBuilding and developing your BRANDCredibility and reputationRecommendations are POWERFULSkill endorsements strengthen credibilityInternships and career explorationSearch hiring mangers before interviewReach out and network with people in your industry and prospective companies (customized invitation)

3Best practices BeginnerProfile PhotoClear, casual, professionalHeadlineDescribes who you are (3Ws: Who, Where, What)EducationMarket UC Berkeley, awards, major, courses takenBranded LinkGet a personalized link for your LinkedIn Profile

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Headshot & HeadlineFourth Year Undergraduate | UC BerkeleyUC Berkeley Grad Looking for Opportunities in Sales UC Berkeley Student Passionate about MarketingSoftware Engineer at TwitterHeadshotHeadlineLocationIndustryBranded LinkProfile picture makes your profile 7x more likely to be viewed.5Education

SchoolSchoolMajor, ConcentrationRelevant Courses TakenHonors and awardsExpected GraduationExpected Graduation6Best practices IntermediateSummaryDescribe who you are, skills set, passions, interests, CTA (call to action), contactsWork ExperienceShowcase your present and past workVolunteer Activities & CausesShowcase your passion for service and leadership

7SummaryBackground: School, Class Level, Career InterestsPresent and Future PlansCTA:Call To ActionContacts

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Work ExperienceCompanyTitleDuration | LocationProjects, honors and awards, recommendationsRole DescriptionLogo9

Volunteer Activities & CausesTitleCompanyDuration | FieldRole DescriptionLogo10Best practices AdvancedRecommendationsModern day version of letter of referenceSkills & EndorsementsLeverage your strengths and skill setPortfolios: videos, slide deck, websitesVisual is powerful

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RecommendationsTitleCompanyRecommenders InfoRecommenders InfoRecommendationRecommendationRelationshipRelationship12

Skills & EndorsementsEndorsersUp to 50 skillsTop 10 Skills13Embedded PortfoliosSummaryPDFs, slide decks, websites

Add pictures, videos, and presentation to your experience section to create an eye-catching portfolio. More than 2.5M embedded portfolios up to date.14Embedded PortfoliosExperiencePDFs, slide decks, websites

Add pictures, videos, and presentation to your experience section to create an eye-catching portfolio. More than 2.5M embedded portfolios up to date.15Call to actionStart connecting!Golden # of connections: 500+Golden # of skill endorsements: 99+Include LinkedIn link on resume Use bit.ly Ask current/former supervisors for recommendationsKeep your profile updated every semesterLeverage visuals and multi-mediaThink about long term goals

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