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Building Backlinks

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Who We Are

OUR BUSINESS

IS TO GET

YOUR BUSINESS

NOTICED

SEO WEB DESIGN BRANDING PHOTOGRAPHY SOCIAL MEDIA

o Finding the right keywords that your customers are searching for

o Inserting those keywords into the site content

o Building links back to your site

What is SEO

o A link to your website from another website that you

can click.

● Do follow/no follow

● Structure of a backlink

● <a href=“http://www.google.com”>Search</a>

• destination anchor

What is a backlink?

o A vote or citation in Google’s eyes

o Backlinks to your site show trust

o All things being equal the site with the most backlinks

wins. (is #1 in Google)

Why are Backlinks

Important

o Link Juice = Authority in Google

o Authority flows and drains out through links

o Pages with many links have less authority

o Links from pages filled with links are less powerful

● Look for links on Pages without other links

● Link from your own site sparingly to industry relevant sites and pages

What is Link Juice?

o Google Webmaster Tools

o Majestic SEO

How To Check backlinks

● Links that have been built by automated tools or the kinds of links that have been in the past

◦ Thousands of blog comments

◦ Forum signature links, links in forum articles are fine

◦ Footer links

● Links with overly optimized anchor text

◦ Keyword anchor text should be varied and <5%

What is a Bad Backlink?

◦ Completely un-related sites

◦ Thousands of blog comments built with tools

◦ Forum signature links, links in forum articles are

fine

◦ Footer links

Places not to put backlinks

How to Build Backlinks

o Anchor text

● Naked and neutral anchor text

◦ http://www.skyline.com “click here”

● Build mostly branded anchor text links

◦ i.e. “Skyline Exhibits” “

● Use occasional (<5%) varied keyword anchor text

◦ i.e. “Trade Show Displays” “Trade show exhibit rentals”

Types of Backlinks

o Blog comments

o Directories

o Guest posting

o Social media

o Develop banner to put on partners like better business bureau or AVVO

o Create whitepaper, graphics or tools and give code to add to other sites.

o Hope people will steal your great content

Places to put backlinks

Comments

o Search in google

● “keyword” blog

● “keyword” comment site:.edu

● “keyword” comments site:.gov

● Search tools lets you find recently posted content as well

Finding places to comment

o Go back to majestic SEO to look at trust flow for

each site.

o Evaluate the page and the current comments

How to find places to put a

backlink

o Goal is to get comment approved

o Don’t sell in the comment

o Read or at least thoroughly skim the article and make a good comment that adds to the discussion or page.

o There are a lot of comment robots so you must stand out as a real person.

● Make a comment that explicitly references the article content

● Argue with the author on a point in the article

Commenting Etiquette

Directories

o Do a Google search

● Find directories that are industry specific

◦ “industry” “add a listing”

◦ “Naperville” “add a listing”

● Local directories

● Web + SEO directories

How to Find Directories

o brownbook.net

o business.intuit.com

o usplaces.com

o hubbiz.com

Best Local Directories

o yellpedia.com

o spoke.com

o cmac.ws

o webstersonline.com

o dmoz.org

o jayde.com

o abc-directory.com

o intelseek.com/

Best Web Directories

o theseoking.com

o webzveno.com

o tsection.com

o pegasusdirectory.com

Design & Promote

Directories

• businesscoacheschicago.com

• chicagobusinessdirectory.org

• chicagolawyerdirectory.net

• chicagomusicdirectory.com

• eldercarechicago.org

• usabusinessdirectory.org

• napervillebusiness.net

• napervillebusiness.org

• thetutordirectory.com

• tradeshowcompanies.org

• usabusinessdirectory.net

o Category pages do rank

o Make sure to clean up yelp listings

o Get duplicate listings deleted

Yelp

Social

o Mostly no-follow but still worth including

● Make sure to include a link to your site in social media posts

o LinkedIn is the exception

o Traffic still helps rankings

o Exposure may bring natural backlinks

Social link power

Links in LinkedIn

o Links in page descriptions are do-follow

o Links in comments are no-follow

o Add links to your existing pages

Meetup

Guest Posting

o Searching for guest post pages + your industry

● “write for us” “chiropractor” /”submit a guest post”

o Most places then have guidelines for content and links

o After Google updates places only accept really good original content.

Finding Opportunities

Networking

o Sponsorships

o Libraries

o Groups

o Chamber

o News Stories

o Awards

Networking to Get Backlinks