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http://onlinebizsmarts.com This is a 4 part class covering the 4 foundation steps to blogging. We will be answering in the 4 parts. 1. Why should I blog? 2. Who is my audience? 3. How do I optimize posts? 4. How do I promote my posts and where? +Michael Gray Is our host and presenter for this presentation.
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Michael Gray4-4-2014
http://OnlineBizSmarts.com
How to Blog
1. Why Should I Blog?2. Who Is My Audience?3. How Do I Optimize My Blog Posts ?4. How Do I Promote My Blog Posts & Where?
Basics of Blogging
1. Why Should I Blog?2. Who Is My Audience?3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where?
Basics of Blogging
Don’t build your (marketing) house on rented property!
Think Conversions!
Why Should I Blog?
Why Does Blogging Benefit Your Business??
Builds Traffic Search engine traffic(SEO) More site visitors More conversions
Increases Credibility Builds pre-sell trust Establishes you as an expert Voice and Authority
Humanizes Your Company Generate Leads Customer Service
1. Why Should I Blog?2. Who Is My Audience?3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts & Where?
Basics of Blogging
Who is the WHOIdentify Your Target Audience
who is your target audience? break your target down into 3
or 4 segments. where do they spend their time
online? http://leanstack.com/
What are their... • interests?• goals?• problems?• pain points?• hot buttons?
Who is the WHO 2• Who (age, location, gender, education, job title)• Environment (when and where are they using your site? What
device are they using?)• Tasks (what are they trying to complete/learn)• Motivation (what is their broader desired outcome?)
• Goals, Problems, Pain Points?• Avatar or nickname & representative photo
Source: http://blog.kissmetrics.com/user-personas-for-seo/
Drilling Down
1. Why Should I Blog?2. Who Is My Audience?3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts &
Where?
Basics of Blogging
Start with the Topic/Title but…Before you pick a topic… Listen!
Social Media
Conversations
Surveys
Questions
Clients’ FAQs
Clients’ Emails
Common Problems
Pick Inviting Topics That Make People Want To Click And Read
Answer the questions your customers are asking.
Tools For Topics
Google Trendshttp://www.google.com/trends/
Why is a headline important?
“The anatomy of post”
People judge a [post] by it’s [headline]
Catchy… [ if not, they may not click! ]
High SEO valueInclude your keyword phrases
PerfectTimeless
Shareable
Write Headlines that SHINESpecificity / Helpfulness / Immediacy / Newsworthiness / Entertainment Value
http://blog.kissmetrics.com/how-to-write-headlines
A Scientific Approach to Writing Page Titlehttp://www.problogger.net/archives/2012/03/06/a-scientific-approach-to-writing-page-titles
52 Headline Hacks!http://headlinehacks.com (by Jon Morrow)
3 Tools to Help You Write Amazing Headlines
How to Achieve Your Blogging Strategy
Conclude with a call to action: ask an engaging question ask them to comment, share, connect Ask for an opt in Ask for a purchase
Include email subscription box after the post Make it easy for them to take the action you want them
to
make it easy to share
make it easy to subscribe
The SEO – Search Engine OptimizationDefinition –
optimizing your site and content to match the phrase someone would type into a Google search box.
The Simple Guide to SEO
SEO techniques are important, but…write for people and for search engines write great post titles and include your keywords/keyphrase provide quality content with related keywords/keyphrases include relevant and helpful links
when you do that… people will link back, share on social media, etc.
Blog Posting Template for Generating Website SEOhttp://onlinebizsmarts.com/postseotemplate
Yoast for WordPress SEO http://yoast.com/wordpress/ Optimize your website for search Optimize each blog posts for search
1. Why Should I Blog?2. Who Is My Audience?3. How Do I Optimize My Blog Posts? 4. How Do I Promote My Blog Posts &
Where?
Basics of Blogging
Social Publishing or Curation Publish where your target audience spends
time Publish when your TA is online Publish for search
Publish where your target audience spends time.Publish when your TA is online.AutomatePublish for search by answering client questions.
Social Publishing or Curation
Recap Write for people & Google Optimize the SEO but don’t overdo it. Make it memorable Make it easy to share Close with a call to action Make it easy to subscribe via emailDouble Bonus – Now that you have people on your
website, what do you want them to do? Think Conversion!
Michael Gray
www.OnlineBizSmarts.com
