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Cadbury campaign pitch presentation
Jiajun Liu404635
Fantastic Liu Agency
• We have more than 30 years’experience advising leading brands, agencies and platform on the range of issues with advertising and marketing activity
• Develop effective creative campaigns and help customers to select the ideal media mix
• Help customers to determine the best way to reach their target audience • Offers agency services backed by our deep expertise in strategy,
marketing, campaign management and data.
Our Expertise
Expertise
Marketing
Research
Graphic and Digital
Production
Issuesolution
Communication tool
Issue
• Cadbury had been using too much traditional broadcast media that is television advertising in their marketing strategy even thought television industry in Australia is the most favourable marketing tool in broadcasting media. Cadbury should consider the introduction of personal recording devices (PVRs) that allowed viewers to skip advertisements. Button to skip
Solution and CommunicationTool
• Solution : Make more ‘out-of-home’ advertising in future such as billboard advertisement on the train, media electronic on public vehicles, bus shelter advertisement and blow-up advertisement at any outdoor event to create excitement to the main target market which is children and also adults. Over 70% of purchase decision are made in store. More specifically, children have a greater influence to their parent’s decision buying thus. This will increase the Cadbury image in the public places
• CommunicationTool : Outdoor advertising provides broad coverage and targeted market reach. Nowadays, outdoor marketing technology has provided the opportunity to develop creative eye-catching message. Plus, this is the most visible media exposed to everyone who goes outside of the home.
Summary and Recommendation
• Research can be conduct to collect data and information to make sure Cadbury had fulfil consumers needs and wants. By this Cadbury can provide the best services and goods that consumers been expected from them.
• Cadbury had always choose TV commercial to represent their products and campaign. Cadbury can wide their options in tool marketing to make sure the message is fully received by the customers. We believe that creative out-of- home advertising also can be good ways to increase their sales at the same time attract the potential buyers to the products.
The End