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sprinklr.com [email protected] (917) 933-7800 © Sprinklr 2015. All rights reserved. How To Calculate Your ROI At SXSW Revenue (Traditional Revenue + Intangible Revenue) - Costs (Employees + Participation in Interactive + Surrounding Activities) Profit REVENUE COSTS Traditional Revenue Sales of primary goods Sales of secondary goods Sales of tickets to events Intangible Revenue Intangible revenue is the sum of the theoretical value of all activities that don’t fit into traditional revenue Potential Factors Product Sampling Sweepstakes Other Email and New Contact Acquisition Activities Celebrity Endorsement PR Mentions Company Member as Panelist or Speaker Social Buzz and Exposure Other Other $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ Employees Transportation Lodging of employees Work space Food and Drinks Additional Events Participation in Interactive Passes Exhibitions Advertising Sponsorship and Creative Marketing Surrounding Activities Owned Events and Parties Sponsorship of Events and Parties Entrance to Parties for Employees Swag and Giveaways TOTAL REVENUE TOTAL COSTS PROFIT $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ $_______ - $_____ - $_____ - $_____

Calculate Your ROI at SXSW

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Page 1: Calculate Your ROI at SXSW

sprinklr.com [email protected] (917) 933-7800 © Sprinklr 2015. All rights reserved.

How To Calculate Your ROI At SXSW Revenue (Traditional Revenue + Intangible Revenue)

- Costs (Employees + Participation in Interactive + Surrounding Activities)

Profit

REVENUE COSTS

Traditional Revenue

☐ Sales of primary goods

☐ Sales of secondary goods

☐ Sales of tickets to events

Intangible Revenue Intangible revenue is the sum of the theoretical value of all activities that don’t fit into traditional revenue

Potential Factors

☐ Product Sampling

☐ Sweepstakes

☐ Other Email and New Contact Acquisition Activities

☐ Celebrity Endorsement

☐ PR Mentions

☐ Company Member as Panelist or Speaker

☐ Social Buzz and Exposure

☐ Other

☐ Other

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

Employees

☐ Transportation

☐ Lodging of employees

☐ Work space

☐ Food and Drinks

☐ Additional Events

Participation in Interactive

☐ Passes

☐ Exhibitions

☐ Advertising

☐ Sponsorship and Creative Marketing

Surrounding Activities

☐ Owned Events and Parties

☐ Sponsorship of Events and Parties

☐ Entrance to Parties for Employees

☐ Swag and Giveaways

TOTAL REVENUE TOTAL COSTS PROFIT

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

$_______

- $_____ - $_____ - $_____