PHOTOGRAPHY AT CAMPGETTING THE RIGHT SHOTS

WHY IS IT IMPORTANT?

• Availability of Information/Unknown Place

• Mom is the customer

• More then anything a picture tells the story

• A picture is better then words, video, anything.

TELL YOUR STORY

• Trust

• How will they know you if they don’t see you?

WHAT STORY DO YOU WANT TO TELL?

• What do you hope parents, kids, rental groups, community members etc. say about your camp?

• How would you photograph that?

IN YOUR PROGRAMS

IDEAS FOR GETTING BETTER PHOTOGRAPHS

TYPES OF CAMP PHOTOS

MARKETING

• Taken to convince others to come to camp

• Primary audience is mom

MEMORIES

• Taken to reconnect to a memory at camp

• Can be weirder, more specific, not as good quality

• Primary audience is people who were there

MOM

• Taken to show Mom every thing is ok at camp

• Doesn’t have to show everything - just that kids are happy and ok

• Posted online while campers are at camp

• Primary audience is parents at home

KNOW WHAT YOU WANT

• Make a list of all the types of marketing you do (summer camp, staff hiring, rentals etc.)

• Then make bullets on what types of picture CONTENT you need

• Make a list of stories you want to tell

• List of marketing restrictions/formats

• If you don’t know what you want find it

KNOW WHAT YOU WANTKITAKI’S WEBSITE

KNOW WHAT YOU WANTKITAKI’S WEBSITE

KNOW WHAT YOU WANTSHAREABLE IMAGES

TELL OTHERS WHAT YOU WANT

• Checklist

• Examples

• Concepts (Trust, Friendship, Cooperation, etc.)

• Train your staff on what you want to see when the photographer shows up

GET WHAT YOU WANT

• Pose people

• Hold a photo shoot

• Hire a photographer/photo person/social media

• Buy a few cameras give to key staff/program areas/checkout

• Have your staff use the kid’s cameras

• Carry one yourself

HAVE A CULTURE OF PHOTOGRAPHY

• Play a slide show

• Upload to the web

• Ask staff to share their photos

• Have a contest

BRANDING YOUR PHOTOS

BRANDING YOUR PHOTOSNOODLE SPELLING

BRANDING YOUR PHOTOSBODY SPELLING

BRANDING YOUR PHOTOSTHE BIG RED CHAIR

BRANDING YOUR PHOTOSCAMP PIOMINGO’S RING

BRANDING YOUR PHOTOSWEB BRANDING

EQUIPMENT

• The best camera is the one you have with you

• Good optical zoom

• Good performance in low light

• SLR/Mirrorless

ELEMENTS OF GOOD CAMP PHOTOGRAPHY

WHAT TO LOOK FOR AT CAMP

ACTUALLY YOUR CAMPELEMENTS OF GOOD CAMP PHOTOGRAPHY

INCLUDE THE STAFF

• Small Ratios

• Engaged

• Safety (lifeguards, ropes staff, wranglers, etc.)

SHOW PROCEDURESELEMENTS OF GOOD CAMP PHOTOGRAPHY

IMAGINE YOURSELF THEREELEMENTS OF GOOD CAMP PHOTOGRAPHY

DEMOGRAPHICS

• Represent your Camp

• Gender

• Ethnicity

• Age Range

THE BEST PHOTOSELEMENTS OF GOOD CAMP PHOTOGRAPHY

THE BEST PHOTOS

THE BEST PHOTOS

THE BEST PHOTOS

MARKETING MATERIALS

HOW IT WORKS IN YOUR

PHOTOS TELL STORIES

• Ask yourself:

• What story does it tell? Is it the right story?

• Can the audience understand it? Is it the right story for the audience?

CUTE KIDS IS NOT A STORY

WHY DO YOU USE IT?

• Have 2-3 or more reasons why you use each picture. Reasons might include:

Teaching Coed

Program Staff

Demographics Event

Great Smiles Facilities

Role Models

Ratios Daily Schedule

Friendship Nature Values

Camp Brand

MARKETING LAYOUTS SHOULD

• Be careful how pictures interact

• Tell the story of your camp (where are you, who goes there, what is important at your camp)

• Represent everything that goes on at your camp

• Use less words so you have more room for photos

SAFETYMOM IS THE CUSTOMER

FACILITYMOM IS THE CUSTOMER

LIMIT THE CRAZYMOM IS THE CUSTOMER

SHOW WHAT IS IMPORTANT TO YOUMOM IS THE CUSTOMER

SHOW WHAT IS IMPORTANT TO YOUMOM IS THE CUSTOMER

SPOT THE MISTAKES

SEE THE MISTAKES OTHERS HAVE MADE

THANKS