About Captivate Communications

We are marketing experts passionate about helping legal industry service providers achieve their goals through strategic

planning, branding, integrated marketing programs and effective communications.  

We are results-oriented, bringing a unique blend of business savvy, legal market experience and creativity to every project.

Our Philosophy

Fuse creative thinking and marketing best practices from across disciplines with

quantitative analysis to provide clients with ROI-maximizing marketing solutions.

partnership

magnetismprecision

passion

results

evolutionconnection

teamwork expertise

innovationspirit

inspiration

dedication

immersion

strategy

relationship

Our Services

Get full-service marketing support from a single trusted partner.

Why Choose Us We’re experts. Our understanding of key market drivers is

extensive, rooted in our deep experience developing products, services and marketing strategies for leading legal service providers.

We’re creative and collaborative. We provide unparalleled access to diverse legal marketing talent—strategists, digital marketers, designers, copywriters, meeting planners and communications gurus—working closely together for your advantage.

We’re flexible. Whether you engage us for short- or long-term services—especially those “hard-to-source” projects—we can step right in and make things happen.

We’re affordable. Our simple rate structure offers full-service marketing without the overhead.

We’re effective. We provide results-based marketing programs that meet your objectives and exceed expectations.

Marketing Strategy & Execution

Let us help you identify your key market drivers, competitive landscape, and market opportunities.

We’ll create a highly targeted, strategic marketing plan that encompasses both short- and long-range goals. This integrated plan is built collaboratively with you and is designed to fully leverage your budget for maximum results.

Our versatile team can execute all or select components of your marketing plan depending on your needs.

Branding & Messaging

Leverage our branding expertise to develop a comprehensive strategy, including product architecture, brand guidelines and usage (brand identity, color palette, logo design, brand personality/voice, elevator pitches, etc.).

We deliver compelling value propositions and competitive positioning for single products and complete product suites.

See your brand come to life with targeted messaging by audience and demographic.

Implementation

Direct Marketing Campaigns

Multiple Channels

Acquisition/Retention

ROI Analysis

Content Marketing

Blogging

Social Media

Research & Other “Downloadables”

Webinars

Partner with us for expert implementation including campaign management, scheduling, design, copy development and production.

Websites & Microsites

Collateral/Brochures

Pitch Decks

Sales Tools/Enablement

Corporate Communications

Promotional Items

Event Planning & Promotion

Trade Shows

User Experience We can conduct an

independent audit of your website to identify usability issues that potentially affect conversion.

We’ll help you prioritize areas for improvement and help you implement changes as needed.

Have us design and execute a site survey to gather feedback on your site visitors’ experience and gain insight into their needs.

PPC We design PPC campaigns to be optimized quickly, scaled based

on your needs, and managed to maximize results.

Through custom dashboards and reporting, we quantitatively show you the performance of your campaigns.

We deliver customer segmenting and optimization based on factors such as time of day, device type, network, and location.

PPC platforms include Google AdWords (including Shopping PLAs), Bing Ads, AdRoll, and Social Media.

SEO

Keyword Research

Strategy Development

Website Audit

Resource Allocation

Opportunity Monitoring

On-Page Optimization

Site Structure

Content Tagging

Usability

Technical Analysis

Reporting

Through our analytical consulting approach to keyword selection and strategy refinement, and our optimization services based on white-hat strategies, we help you drive targeted traffic and achieve great long-term ROI.

Guest Blogging

Content Development

Opportunity Monitoring

Local & Niche Placements

Social Presence

Online Community

Web Analytics Consulting

Sales & Funnel Analysis

Event Tracking

Goals & Success Metrics

Microconversions

Assisted Conversions

Custom Reporting & Dashboards

We optimize the conversion funnel to gather insights about your customers, and help you make more intelligent business decisions.

Conversion Rate Optimization

A/B Testing

Independent variable testing

Conduct statistical tests on independent elements, such as different landing pages, button text, colors, or headlines

Multivariate Testing

Dependent variable testing

Conduct statistical tests on dependent elements, finding the best combination of elements working together on a page.

Testing Platforms: Google Content Experiments, Optimizely, Visual Website Optimizer

We identify weak conversion areas, develop alternatives, and execute performance tests to improve and ultimately increase the ROI on every campaign.

Related Digital Marketing Services

Design Services

Websites

Landing Pages

Form Design

Banner Ads

Print

Social Media

Development

Email Marketing

Social Media

Digital Strategy & Promotions

Our additional services support the proper execution of our core digital marketing services.

Contact UsEmail or call us today to learn how we can help you achieve your business objectives.

Captivate CommunicationsGlen Ridge, NJ 07028

908.240.6781info@captiv8communications.comwww.captiv8communications.com