This 10 day annual course was started back in 2003 . Goal was with to rethink the possibilities creating

more meaningful value in business in our rapidly changing economic landscape.

Today it is attracting international participants form all over the world who take their change to may be

become disruptive in their own industry. Learn, develop and practice your future proof business case.

Become part of a unique learning context and immerse yourself in a transformational experience.

PROGRAM

AMS # 10

DUNCAN STUTTERHEIM (2010)

I visit regularly refreshing courses for professors at Harvard or MIT. This is way way better, more profound, way more relevant content, the selection of speakers is 10 times as good, this is really different“

“

former attendees of

PROF. JUAN SERRANO

BECOME A CERTIFIED EXPERIENCE PROFESSIONAL

!

VALUE CREATION COURSE RETHINK YOUR BUSINESS AMS # FALL 14

CENTRE FOR THE

EXPERIENCE ECONOMY

VALUE CREATIONCENTRE FOR TRANSFORMATION ECONOMY X ACADEMY FALL 2014

EXPLORING VALUE

by demystifying the

definition of experience

business

perspective

by exploring new

forms of value creation

BA

personal

perspective

The essence of this learning journey is „rethinking” your business to become resilient & future proof.

CENTRE FOR THE

EXPERIENCE ECONOMY

New value propositions and business models emerge as traditional ones become obsolete. Old handles do not work anymore. Straight line thinking stops here.

RETHINK

CENTRE FOR THE

EXPERIENCE ECONOMY

ROB DE WITH (AVANS)

“I have never experienced such an in depth and

instructive course”

UNIQUE LEARNING CONTEXT

A combination of entrepreneurs, practitioners and

faculty members offer a unique learning context

which will lift you out of your comfort zone. The

program is designed around your case study and

therefore anchored in the real business situation

and will be the mainstay of your learning .

Your business dilemma;s will be brought to

another level in order to unfold the hidden

potential. Break through paradigms and

orthodoxies.

!

!

!

Academic faculty

Entrepreneurs Practitioners

Your case study

CENTRE FOR THE

EXPERIENCE ECONOMY

HOW WE WILL WORK

Our 5 step approach is developed for creating new

business value. The approach contains theory and

frameworks to understand the structural drivers

for change( technological, economical sociological,

philosophical). Co creative workshops , to practice

through a comprehensive toolbox, (xp canvas, xp

scorecard, xp journey’s & blue prints, placemaking)

Your business case will be at the Centre of your

learning process. Learn by sharing the successes

and failures of others.

RACHEL MORTON NATIONAL AUSTRALIAN BANK

“ All speakers had a specialstory behind them

WHO SHOULD APPLY

For those who want to be ready in their own industry to

set the tone. For fresh minded executives, for those who

are not afraid to be confronted with their business

status quo.

!

Most importantly;

participants need to be individuals with a truly

explorative mind and an entrepreneurial spirit – driven

by a strong personal mission. In the program, we will

help you become even be"er at visioning a be"er

future, orchestrating creative teams and driving

breakthrough results with meaningful impact.

> Understanding the societal changes Sept 24

> Understanding the changes psychology of exp Sept 25

> Creating new value propositions Okt 15

> Applying the toolbox co-creation of value Okt 16

> Interactive design Aalborg University Nov 12

> High performance Organisation Deep change Aalborg Nov 12

> Innovation through business modelling Roskilde Nov 13

> Next practice business safari in Copenhagen Nov 14

> Your own business case+personal coaching Dec 17

> Final presentation & certification Dec 18

CERTIFICATION PROGRAM FALL 2014

TRANSFORM YOURSELF & BUSINESS

SHARING

LEARNING

CREATING EXPERIENCING

*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL

5 MODULES 10 DAYS

▪ Theory; To understand the changes we are going through on a societal level( the drivers for change)

and the individal level (The psychology of experience)

▪ Practice; Develop new value propositions for your business

▪ Toolbox; Learn to apply a comprehensive toolbox containing experience journey’s blueprints,

placemaking strategies, interactive design, co creation and the experience business canvas. Develop

your experience ecosystem with supporting technologies.

▪ Build the high performance organisation( by Leadership, Culture, Competences)

▪ Create new profit zones and innovative business models

YOUR FACULTY OF INTERNATIONAL EXPERIENCE PROFS

ED PEELEN European Centre for

Experience Economy

JOE PINE Strategic Horizons

STEVEN OLTHOF

European Centre for

Experience Economy

ALBERT BOSWIJK European Centre for

Experience Economy

CHRISTIAN JANTZEN Aallborg

University (DK)

IGOR MILDER Talpa Connect

JOSEPHINE GREEN Forward Thinker

MENNO VAN DOORN Vint Sogeti

DUNCAN STUTTERHEIM ID&T Sensation

YURI VAN GEEST Singularity

University

PROGRAM 2014

The faculty will be traveling according to the specific learning needs of the participants mainly based in Amsterdam during the course. Two of the five workshops will be held at other Universities like Roskilde (DK), Aalborg(DK), possibly Oslo, Leuven (BE). During the 3months, the program alternates between short intensive workshops spent on the FreedomLab campus in Amsterdam and assignments completed on the job. !

!

REGISTER NOW

• The workshops will take in total 10 days active participation. Count for preparations and reading, work on your case study an additional app 5 days;

• Business innovation safaris, learning excursion dialogues with the owners/entrepreneurs are included in the workshops;

• Full 10 day course with personal coaching on your case study Costs € 9.500 excl. VAT, excluding residential costs and travel expenses; Registration and payment received before July 15 we will offer a 10% reduced fee.

• New possibility; 4 day 2 modules course fee € 3.000-excl VAT

• Locations; Amsterdam, Roskilde University Centre, Aalborg University, Oslo, KU Leuven.

• Apply for registration form info@experience economy.com

@

APPLY TODAYCONTACT US FOR MORE DETAILS

experience economist

european center for experience economy

info@experience-economy.nl

EXPERIENCE ECONOMY

CERTIFICATION