The face of the changing consumer in the digital world

Narayan Murthy IvaturiDirector – Global Sales & StrategyVserv.mobi

CONTENT CONSUMTPTION in the traditional era

TV PRINT RADIO

DIGITAL CONVERGES All kind of consumption

patterns into one

MESSAGING

PHONE (VOICE)

EMAIL / BROWSING

VIDEO

MUSIC

DIGITAL is becoming the most important medium

Every other medium is feeding off it

Twin Screens

QR Code

Short Code

Alternative Access

Indian Consumer Media Ecosystem

Indian Consumer Media Ecosystem

We are Digital IMMIGRANTS

Digital NATIVES!

Digital NATIVES

Digital IMMIGRANTS

Widgets / Apps / Touch

INTERFACE INTERFACE

Browser, voice,

How can a Brand…

…Address these varied audiences?

…Remain relevant to all of them

…maintain user experience standards?

Reason, Relevance & Richness are key to engage with them. Need of a Wholesome User Experience!

Any screen the USER expects the same kind of experience

Digital consumer knows what he wants the way he wants

Web and mobile integral components of

brand building

Web Mobile

Lines dividing are blurred.

Mere extensions of each other.

Both equally important for brand building.

India a very unique market

• Large populations of digital natives• Regional, Cultural & Linguistic Barriers• Fragmented Device Ecosystem• Decision making with digital immigrants

Consumers don’t think only in ENGLISH

Culture plays a critical role decision making

Very highly fragmented device ecosystem

Decision making with digital immigrants

Moving forward in the digital ecosystem

essentials you need to know

5

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User experience is start point

1

Digital consumers

behave differently

2

Digital Enables data led decision making 3

Look out for New Opportunities in the digital space4

Convergence across all media the future

5

Thank YouTwitter: nmurthy27