Chubbies Shorts @ Hustle Con - Brand Lovegasm

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Chubbies Shorts @ Hustle Con - Brand Lovegasm

Text of Chubbies Shorts @ Hustle Con - Brand Lovegasm

  • CREATING A BRAND LOVEGASM?
  • CREATING A BRAND LOVEGASM? BY CHUBBIES
  • Our Story
  • Started from the bottom!Humble beginnings
  • Humble continuings
  • Channel Community (# of people) Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1K/Wk 2011 2012 2013 2014E Revenue Humble continuings
  • So How in the Heck Did We Do This? (Ex post facto rationalization)
  • THE OUTLINE 1. Create a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic
  • #1: GREAT PRODUCT
  • #2: RELENTLESS FOCUS ON CONTENT
  • RELENTLESS FOCUS ON CONTENT
  • RELENTLESS FOCUS ON CONTENT
  • RELENTLESS FOCUS ON CONTENT
  • RELENTLESS FOCUS ON CONTENT
  • EVERYTHING IS CONTENT
  • 1) Content IS the brand 2) People share content 3) Content serves as model for UGC WHY CONTEnt?
  • #3: INTEGRATE YOUR COMMUNITY
  • (Yes, these are real User-Generated photos and Yes, our customers are friggin amazing)
  • #4: SUPPORT YOUR CUSTOMERS.
  • A DATE WITH MISS TEXAS
  • #5: BE AUTHENTIC
  • Imagine your brand as a person, Would you want to hang out with him/her?
  • YES.
  • In-Person Experiences
  • 1. Great Product 2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity IN CLOSING