CREATING A BRAND LOVEGASM?

CREATING A BRAND LOVEGASM? BY CHUBBIES

Our Story

Started from the bottom!Humble beginnings

Humble continuings

Channel Community (# of people) Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1K/Wk 2011 2012 2013 2014E Revenue Humble continuings

So How in the Heck Did We Do This? (Ex post facto rationalization)

THE OUTLINE 1. Create a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic

#1: GREAT PRODUCT

#2: RELENTLESS FOCUS ON CONTENT

RELENTLESS FOCUS ON CONTENT

RELENTLESS FOCUS ON CONTENT

RELENTLESS FOCUS ON CONTENT

RELENTLESS FOCUS ON CONTENT

EVERYTHING IS CONTENT

1) Content IS the brand 2) People share content 3) Content serves as model for UGC WHY CONTEnt?

#3: INTEGRATE YOUR COMMUNITY

(Yes, these are real User-Generated photos and Yes, our customers are friggin amazing)

#4: SUPPORT YOUR CUSTOMERS.

A DATE WITH MISS TEXAS

#5: BE AUTHENTIC

Imagine your brand as a person, Would you want to hang out with him/her?

YES.

In-Person Experiences

1. Great Product 2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity IN CLOSING