CONTAGIOUSWhy Things Catch OnBook by Jonah Berger

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Make Your Content Vi ra l 6 Ways to Be Sharable

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SOCIAL CURRENCY

“ we share things that make us look good ”

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TRIGGERS“ top of mind, tip of tongue ”

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EMOTION

“ when we care, we share ”

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PUBLIC

“ built to show, built to grow ”

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PRACTICAL VALUE

“ news you can use ”

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STORIES“ information travels under the guise of idle chatter ”

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Jonah BergerAuthor: Contagious