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EMAIL: ed @ sixthmanmarketing.com PHONE: 509. 624.5580 TWITTER: @ ed_reese Content Counts Track it Like a Pro!

Content Counts! Track it Like a Pro

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This presentation provides a step-by-step guide to tracking the awesome content you're producing for your website. It includes tips on creating effective content dashboards in Google Analytics as well as how to use advanced segmentation to track content performance.

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Page 1: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

ContentCounts

Track it Like a Pro!

Page 2: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“I’ve never let my

schooling interfere

with my education.”

- Mark Twain

Page 3: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“I’m not suggesting you change who you are...”

Page 4: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

But it’s time peopleknow how importantyour content really is. Show them!

Page 5: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Tame Your HiPPO. Be the Boss.

HiPPO=Highest Paid Person’s Opinion

Page 6: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Step 1: Create content

dashboards. Use data to

help identify what your

efforts are influencing.

Page 7: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

A Quick DashboardOverview & Example

Page 8: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Know what your content influences with dashboards.

Page 9: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

How to Create a Dashboard Widget in Six Simple Steps

Page 10: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Dashboards allow you to easily sniff out content that’s making a difference.

Page 11: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Even down to a singleblog post...

Page 12: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Measure the Power of Every Post, Article, or Landing Page

Page 13: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Because you’ll need to explain it to them!

Page 14: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Step 2: Take advantage

of the power of segments.

Use them to isolate your

content and gain insight.

Page 15: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

By creating a content

segment you can use GA

to measure the EXACT

metrics you want to share

Page 16: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Just Click that Down-Pointing Arrow / Button to get Started

Page 17: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Get Creative in Thinking About how to Segment Content

Page 18: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

How do you want to isolate your content? So many ways...

Page 19: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 20: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

What does all of that

work prove, anyway?

Page 21: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 22: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 23: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 24: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 25: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

And much, much more!

Page 26: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Step 3: Share your data

with the powers that be.

Page 27: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 28: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Page 29: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

“Right,... so it looks like your content is driving business after all.”

Page 30: Content Counts! Track it Like a Pro

EMAIL: [email protected] PHONE: 509. 624.5580 TWITTER: @ed_reese

Ed ReeseEMAIL: [email protected]:509. 624.5580TWITTER: @ed_reese